Kursen ingår i dessa läroplaner och studiehelheter
- Företagsekonomi 2018 (logistik) - Business insight management (alternativ studiehelhet)
- Företagsekonomi 2018 (marknadsföring) - Business insight management (alternativ studiehelhet)
- Företagsekonomi 2018 (turism) - Business insight management (alternativ studiehelhet)
- Företagsekonomi 2019 - Business insight management (alternativ studiehelhet)
- Företagsekonomi 2020 - Business insight management (alternativ studiehelhet)
- International business 2018 - Business insight management (alternativ studiehelhet)
- International business 2019 - Business insight management (alternativ studiehelhet)
- International business 2020 - Business insight management (alternativ studiehelhet)
Kursens undervisningsperiod
1 (2020-08-01 till 2020-10-25)
Nivå/kategori
Yrkesstudier
Undervisningsspråk
Engelska
Kurstyp
Obligatorisk
Cykel/nivå
Yrkeshögskoleexamen
Rekommenderat studieår
3
Omfattning
5 sp
Kompetensmål
* Customer Insight Management
* CRM systems and data
* GDPR understanding
Läranderesultat
After completion of the course the student has
an understanding of customer insights
management and understands and can utilize
information stored in a CRM system. The student
is also knowledgeable in GDPR and its
implications for businesses.
Innehåll
The course consists of lectures as well as
individual and group assignments.
Litteratur
Published at course start.
Studieaktiviteter
- Föreläsningar - 21 timmar
- Självstudier - 114 timmar
Arbetsbelastning
- Kursens totala antal arbetstimmar: 135 timmar
- Varav självstyrda studieformer: 135 timmar
- Varav schemalagda studier: 0 timmar
Undervisningsform
Närundervisning
Examinationsformer
- Tentamina (skriftliga-, muntliga-, hem-)
- Essä, rapporter, produktioner och portfolio
Examinationskrav
Detailed instructions will be provided at course
start.
Lärare
Pehrsson Patrik
Examinator
Pehrsson Patrik
Kursens hemsida
Antal kursplatser
Ingen begränsning (40 studenter anmälda)
Delprestation i kraft till
12 månader efter kursens slutdatum
Kursanmälningstid
2020-05-18 till 2020-09-01
Examinationsformer
- Tentdatum meddelas senare - Tentamina
- 2020-02-10 - Rapporter och produktioner
Datum | Tid | Rum | Titel | Beskrivning | Organisatör |
---|---|---|---|---|---|
2020-09-01 | 13:00 - 16:00 | Analysing Customer Data | This lecture will be online only. Link and password to the online lecture below: Join Zoom Meeting https://arcada.zoom.us/j/61230772727?pwd=ZUN4KzBKbkNwYXZxN3RyMjB0YjIydz09 Meeting ID: 612 3077 2727 Passcode: 720831 One tap mobile +358942451488,,61230772727# Finland +358972522471,,61230772727# Finland Dial by your location +358 9 4245 1488 Finland +358 9 7252 2471 Finland +358 3 4109 2129 Finland Meeting ID: 612 3077 2727 Find your local number: https://arcada.zoom.us/u/ciZmxKNk9 Join by SIP 61230772727@109.105.112.236 61230772727@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 612 3077 2727 Passcode: 720831 | Pehrsson Patrik | |
2020-09-10 | 13:00 - 16:00 | Analysing Customer Data | Join Zoom Meeting https://arcada.zoom.us/j/67567927847?pwd=engzTHFmbXBISVIralpyK3Bick1MZz09 Meeting ID: 675 6792 7847 Passcode: 402978 | Pehrsson Patrik | |
2020-09-15 | 09:00 - 12:00 | Analysing Customer Data | Join Zoom Meeting https://arcada.zoom.us/j/69468584724?pwd=NThWTEZLRU9hVXA1bDdoTjJMQU1OUT09 Meeting ID: 694 6858 4724 Passcode: 175422 Join by SIP 69468584724@109.105.112.236 69468584724@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 694 6858 4724 Passcode: 175422 | Pehrsson Patrik | |
2020-09-22 | 09:00 - 12:00 | Analysing Customer Data | Join Zoom Meeting https://arcada.zoom.us/j/66556244119?pwd=Ny9GMks2RTZham9DU09UcTJqM2JKUT09 Meeting ID: 665 5624 4119 Passcode: 655131 | Pehrsson Patrik | |
2020-09-29 | 13:00 - 16:00 | Analysing Customer Data | Join Zoom Meeting https://arcada.zoom.us/j/68890991630?pwd=VHIxSXB5ZVp5SjJEL2R2Z1VTdjJkQT09 Meeting ID: 688 9099 1630 Passcode: 223127 | Pehrsson Patrik | |
2020-10-06 | 13:00 - 16:00 | Analysing Customer Data | Join Zoom Meeting https://arcada.zoom.us/j/68247986754?pwd=TjY2bUMyQVVURXZNNmhvY0VQUzZ5UT09 Meeting ID: 682 4798 6754 Passcode: 953190 | Pehrsson Patrik | |
2020-10-15 | 09:00 - 11:00 | Analysing Customer Data | Join Zoom Meeting https://arcada.zoom.us/j/65392524407?pwd=UkJuSWNsRklEa0tvNW1wMllpSWRuZz09 Meeting ID: 653 9252 4407 Passcode: 788424 | Pehrsson Patrik | |
2020-10-22 | 14:15 - 16:15 | Analysing Customer Data - Exam | Pehrsson Patrik | ||
2020-10-22 | 14:15 - 16:15 | Analysing Customer Data - Exam | Pehrsson Patrik | ||
2020-11-09 | 14:00 - 16:00 | Analysing Customer Data - Re-exam 1 | Pehrsson Patrik | ||
2020-12-08 | 09:00 - 11:00 | Analysing Customer Data - Re-exam 2 | Pehrsson Patrik |