The course is included in these curricula and study modules

The course takes place in period

1 (2020-08-01 to 2020-10-25)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

3

Total number of ECTS

5 cr

Competency aims

* Customer Insight Management

* CRM systems and data

* GDPR understanding

Learning outcomes

After completion of the course the student has
an understanding of customer insights
management and understands and can utilize
information stored in a CRM system. The student
is also knowledgeable in GDPR and its
implications for businesses.

Course contents

The course consists of lectures as well as
individual and group assignments.

Recommended or required reading

Published at course start.

Study activities

  • Lectures - 21 hours
  • Individual studies - 114 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

Detailed instructions will be provided at course
start.

Teacher

Pehrsson Patrik

Examiner

Pehrsson Patrik

Home page of the course

Group size

No limit (40 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2020-05-18 to 2020-09-01

Assessment methods

  • Date of examination will be announced later - Exams
  • 2020-02-10 - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2020-09-01 13:00 - 16:00 Analysing Customer Data This lecture will be online only. Link and password to the online lecture below: Join Zoom Meeting https://arcada.zoom.us/j/61230772727?pwd=ZUN4KzBKbkNwYXZxN3RyMjB0YjIydz09 Meeting ID: 612 3077 2727 Passcode: 720831 One tap mobile +358942451488,,61230772727# Finland +358972522471,,61230772727# Finland Dial by your location +358 9 4245 1488 Finland +358 9 7252 2471 Finland +358 3 4109 2129 Finland Meeting ID: 612 3077 2727 Find your local number: https://arcada.zoom.us/u/ciZmxKNk9 Join by SIP 61230772727@109.105.112.236 61230772727@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 612 3077 2727 Passcode: 720831 Pehrsson Patrik
2020-09-10 13:00 - 16:00 Analysing Customer Data Join Zoom Meeting https://arcada.zoom.us/j/67567927847?pwd=engzTHFmbXBISVIralpyK3Bick1MZz09 Meeting ID: 675 6792 7847 Passcode: 402978 Pehrsson Patrik
2020-09-15 09:00 - 12:00 Analysing Customer Data Join Zoom Meeting https://arcada.zoom.us/j/69468584724?pwd=NThWTEZLRU9hVXA1bDdoTjJMQU1OUT09 Meeting ID: 694 6858 4724 Passcode: 175422 Join by SIP 69468584724@109.105.112.236 69468584724@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 694 6858 4724 Passcode: 175422 Pehrsson Patrik
2020-09-22 09:00 - 12:00 Analysing Customer Data Join Zoom Meeting https://arcada.zoom.us/j/66556244119?pwd=Ny9GMks2RTZham9DU09UcTJqM2JKUT09 Meeting ID: 665 5624 4119 Passcode: 655131 Pehrsson Patrik
2020-09-29 13:00 - 16:00 Analysing Customer Data Join Zoom Meeting https://arcada.zoom.us/j/68890991630?pwd=VHIxSXB5ZVp5SjJEL2R2Z1VTdjJkQT09 Meeting ID: 688 9099 1630 Passcode: 223127 Pehrsson Patrik
2020-10-06 13:00 - 16:00 Analysing Customer Data Join Zoom Meeting https://arcada.zoom.us/j/68247986754?pwd=TjY2bUMyQVVURXZNNmhvY0VQUzZ5UT09 Meeting ID: 682 4798 6754 Passcode: 953190 Pehrsson Patrik
2020-10-15 09:00 - 11:00 Analysing Customer Data Join Zoom Meeting https://arcada.zoom.us/j/65392524407?pwd=UkJuSWNsRklEa0tvNW1wMllpSWRuZz09 Meeting ID: 653 9252 4407 Passcode: 788424 Pehrsson Patrik
2020-10-22 14:15 - 16:15 Analysing Customer Data - Exam Pehrsson Patrik
2020-10-22 14:15 - 16:15 Analysing Customer Data - Exam Pehrsson Patrik
2020-11-09 14:00 - 16:00 Analysing Customer Data - Re-exam 1 Pehrsson Patrik
2020-12-08 09:00 - 11:00 Analysing Customer Data - Re-exam 2 Pehrsson Patrik

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