Kursen ingår i dessa läroplaner och studiehelheter
- International business 2010 (international students) - Profile: ebusiness and distribution
- International business 2010 (native finnish speaking students) - Profile: ebusiness and distribution
- International business 2010 (native swedish speaking students) - Profile: ebusiness and distribution
- International business 2011 (international students) - Profile: ebusiness and distribution
- International business 2011 (native finnish speaking students) - Profile: ebusiness and distribution
- International business 2011 (native swedish speaking students) - Profile: ebusiness and distribution
- International business 2012 (international students) - Profile: ebusiness and distribution
- International business 2012 (native finnish speaking students) - Profile: ebusiness and distribution
- International business 2012 (native swedish speaking students) - Profile: ebusiness and distribution
Nivå/kategori
Undervisningsspråk
Engelska
Kurstyp
Obligatorisk
Cykel/nivå
Yrkeshögskoleexamen
Rekommenderat studieår
3
Omfattning
5 sp
Kompetensmål
The aim of the course is to develop a strategic use
of IT solutions and applications that strengthen an
organization's online presence.
Läranderesultat
At the end of the course the student is expected to
be create a strong online presence for an organization. Different
solutions with focus on value creation for both the customer and
the organization are used.
Innehåll
- Development of an organizations web site
- Use of digital marketing to tie together an
organization with interested parties.
- Development and implementation of the
communication between the company and its customers via
digital
channels.
- Report on project work both in writing and
development of a website with related online activities.
Förkunskaper
None
Kursen ersätter följande kurser
N/A
Mer information
ingen
Litteratur
Chaffey, David et. al. Internet Marketing -
Strategy, implementation and practice.Prentice
Hall. ISBN 978-0-273-69405-2
Studieaktiviteter
- Föreläsningar - 30 timmar
- Studiebesök och demonstrationer - 10 timmar
- Praktiska övningar - 33 timmar
- Projekt- och produktionsarbete/konstnärlig verksamhet - 40 timmar
- Nätbaserade - 20 timmar
Arbetsbelastning
- Kursens totala antal arbetstimmar: 133 timmar
- Varav självstyrda studieformer: 133 timmar
- Varav schemalagda studier: 0 timmar
Undervisningsform
Flerformsundervisning (delvis nätundervisning handledd eller självstudier)
Examinationsformer
- Demonstrationer och färdighetsprov
- Essä, rapporter, produktioner och portfolio
Examinationskrav
To pass the course the student should pass the following
examinations:
Examination 1: Write a report on the development of a
company's
digital services
Examination 2: Implement a Web site and related activities
within
digital marketing
Examination 3: Present the website and various activities in
digital
marketing in a final seminar
Lärare
Forsström Mikael
Examinator
Forsström Mikael
Kursens hemsida
Antal kursplatser
Ingen begränsning
Delprestation i kraft till
Till datum 2015-03-01
Kursens tidtabell
see ARBS
Examinationsformer
- Datum meddelas senare - Demonstrationer och presentationer
- 2014-12-19 - Rapporter och produktioner