Kursen ingår i dessa läroplaner och studiehelheter

Kursens undervisningsperiod

3 (2018-01-01 till 2018-03-18)

Nivå/kategori

Yrkesstudier

Undervisningsspråk

Engelska

Kurstyp

Obligatorisk

Cykel/nivå

Yrkeshögskoleexamen

Rekommenderat studieår

2

Omfattning

5 sp

Kompetensmål

The students can plan, conduct and report
different marketing
research tasks. They know different principles of
analyzing
customers, competitors etc. and they understand
the basic
principles of sampling, setting up surveys,
conducting
interviews etc. as well as the need of analysing
their information before drawing conclusions from
it.

Läranderesultat

At the end of the course the student is expected to
be able to
plan and execute small marketing research projects.

Innehåll

Planing marketing research; choosing research
design; challenges of measurement,
using secondary data; collecting primary data;
analysing data;
writing the research report.

Förkunskaper

Introduction to Marketing, Consumer Behaviour

Kursen ersätter följande kurser

None

Mer information

Närvara önskvärd. Närmare information angående
utvärderingen ges under den första föreläsningen.
Informationen här ovan kan
ändras!

Litteratur

The course literature will be announced in class
and
on ItsLearning.

Studieaktiviteter

  • Föreläsningar - 27 timmar
  • Praktiska övningar - 44 timmar
  • Självstudier - 59 timmar

Arbetsbelastning

  • Kursens totala antal arbetstimmar: 130 timmar
  • Varav självstyrda studieformer: 130 timmar
  • Varav schemalagda studier: 0 timmar

Undervisningsform

Närundervisning

Examinationsformer

  • Tentamina (skriftliga-, muntliga-, hem-)
  • Assignments

Examinationskrav

Examination, assignments, maybe project

The details of assignments and ev. project will
be
given during the lectures, by email, and on Its
Learning.

The re-examination will be on 12th of April 2017
at 12:30.

Lärare

  • Eldon Sveinn
  • Rosenbröijer Carl-Johan
  • Stenius Minna

Examinator

Eldon Sveinn

Kursens hemsida

Antal kursplatser

Ingen begränsning (86 studenter anmälda)

Delprestation i kraft till

12 månader efter kursens slutdatum

Kursens tidtabell

The timetable is subject to change.

Kursanmälningstid

2017-12-25 till 2018-01-21

Examinationsformer

  • 2017-03-12 - Tentamina
  • 2017-01-04 - Övriga uppgifter
Rumsbokningar
Datum Tid Rum Titel Beskrivning Organisatör
2018-01-09 12:45 - 14:30 D4106 Marketing Research and Analysis Eldon Sveinn
2018-01-11 10:15 - 12:00 D4106 Marketing Research and Analysis AV-HJÄLP: Endast i början (10:15) Eldon Sveinn
2018-01-16 12:45 - 14:30 D4106 Marketing Research and Analysis Eldon Sveinn
2018-01-18 10:15 - 12:00 D4106 Marketing Research and Analysis Eldon Sveinn
2018-01-23 12:45 - 14:30 D4106 Marketing Research and Analysis Eldon Sveinn
2018-01-25 10:15 - 12:00 D4106 Marketing Research and Analysis Eldon Sveinn
2018-01-30 12:45 - 14:30 D4106 Marketing Research and Analysis Eldon Sveinn
2018-02-01 10:15 - 12:00 D4106 Marketing Research and Analysis Eldon Sveinn
2018-02-06 12:45 - 14:30 D4106 Marketing Research and Analysis Eldon Sveinn
2018-02-08 10:15 - 12:00 D4107-08 Marketing Research and Analysis Eldon Sveinn
2018-02-13 12:45 - 14:30 D4106 Marketing Research and Analysis Eldon Sveinn
2018-02-15 10:15 - 12:00 D4106 Marketing Research and Analysis Eldon Sveinn
2018-03-12 15:30 - 18:00 F143 Marketing Research and Analysis Exam Eldon Sveinn
2018-05-03 09:15 - 11:45 D4107-08 Marketing Research and Analysis Re-exam 1 Karlsson Hanne
Rosenbröijer Carl-Johan
2018-05-24 09:15 - 11:45 B518 Marketing Research and Analysis Re-exam 2 Karlsson Hanne
Rosenbröijer Carl-Johan

Kurs och studieplanssökning