The course is included in these curricula and study modules

The course takes place in period

3 (2018-01-01 to 2018-03-18)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

5 cr

Competency aims

The students can plan, conduct and report
different marketing
research tasks. They know different principles of
analyzing
customers, competitors etc. and they understand
the basic
principles of sampling, setting up surveys,
conducting
interviews etc. as well as the need of analysing
their information before drawing conclusions from
it.

Learning outcomes

At the end of the course the student is expected to
be able to
plan and execute small marketing research projects.

Course contents

Planing marketing research; choosing your
research design; challenges of measurement,
using secondary data; collecting primary data;
analysing data;
writing the research report.

Prerequisites and co-requisites

Introduction to Marketing, Consumer Behaviour

Previous course names

None

Additional information

Attendance is highly recommended but not
obligatory. The rules concerning
attendance and grading will be explained during
the first
session.
The information given in this course description
is subject to change!

Recommended or required reading

The course literature will be announced in class
and
on ItsLearning.

Study activities

  • Lectures - 27 hours
  • Practical exercises - 44 hours
  • Individual studies - 59 hours

Workload

  • Total workload of the course: 130 hours
  • Of which autonomous studies: 130 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Assignments

Assessment requirements

Examination, assignments, maybe project

The details of assignments and ev projects will
be
given during the lectures, by email and on Its
Learning.

The re-examination will be on 12th of April 2017
at 12.30.

Teacher

  • Eldon Sveinn
  • Rosenbröijer Carl-Johan
  • Stenius Minna

Examiner

Eldon Sveinn

Home page of the course

Group size

No limit (86 students enrolled)

Assignments valid until

12 months after course has ended

The timetable of the course

The timetable is subject to change.

Course enrolment period

2017-12-25 to 2018-01-21

Assessment methods

  • 2017-03-12 - Exams
  • 2017-01-04 - Other assignments
Room reservations
Date Time Room Title Description Organizer
2018-01-09 12:45 - 14:30 D4106 Marketing Research and Analysis Eldon Sveinn
2018-01-11 10:15 - 12:00 D4106 Marketing Research and Analysis AV-HJÄLP: Endast i början (10:15) Eldon Sveinn
2018-01-16 12:45 - 14:30 D4106 Marketing Research and Analysis Eldon Sveinn
2018-01-18 10:15 - 12:00 D4106 Marketing Research and Analysis Eldon Sveinn
2018-01-23 12:45 - 14:30 D4106 Marketing Research and Analysis Eldon Sveinn
2018-01-25 10:15 - 12:00 D4106 Marketing Research and Analysis Eldon Sveinn
2018-01-30 12:45 - 14:30 D4106 Marketing Research and Analysis Eldon Sveinn
2018-02-01 10:15 - 12:00 D4106 Marketing Research and Analysis Eldon Sveinn
2018-02-06 12:45 - 14:30 D4106 Marketing Research and Analysis Eldon Sveinn
2018-02-08 10:15 - 12:00 D4107-08 Marketing Research and Analysis Eldon Sveinn
2018-02-13 12:45 - 14:30 D4106 Marketing Research and Analysis Eldon Sveinn
2018-02-15 10:15 - 12:00 D4106 Marketing Research and Analysis Eldon Sveinn
2018-03-12 15:30 - 18:00 F143 Marketing Research and Analysis Exam Eldon Sveinn
2018-05-03 09:15 - 11:45 D4107-08 Marketing Research and Analysis Re-exam 1 Karlsson Hanne
Rosenbröijer Carl-Johan
2018-05-24 09:15 - 11:45 B518 Marketing Research and Analysis Re-exam 2 Karlsson Hanne
Rosenbröijer Carl-Johan

Course and curriculum search