AB-1-018

International business 2023 - Corporate activities - foundation studies

Engelska

Obligatorisk

Yrkeshögskoleexamen

1

5 sp

In this study unit the focus lies on the following
competencies:

Competence in basic understanding of the
principles of
modern marketing in the consumer market

Competence in customer-centric conduct

Basic competence in fact-based decision making
within marketing

Competence in understanding of both strategic and
practical
perspective within elementary marketing

Competence in the structure and functions of
business organisations

Competence in understanding of how marketing
evolves due to
digitalisation

SDG's i fokus: 4, 8, 9, 12

Upon completion of this study unit:

You can describe consumer behavior in the buying
process
phases. (Knowledge)

You are able yo identify groups of individuals
with similar needs that
can be satisfied both efficiently and
profitably. (Knowledge)

You can analyse the organisation's ability to act
on the
targeted market. (Skills)

You can apply the most relevant means derived from
the
central marketing models and concepts (Skills)

You can discuss how the organisation's marketing
efforts
and plans are executed, integrated, and
coordinated most efficiently.
(Skills) (Approach)

You can identify and assess different product- and
marketing- strategies and commercial activities in
the marketplace. (Skills) (Approach)

You have a basic understanding of the principles
within modern
marketing with a focus on the consumer market.
(Knowledge)

Lectures
Guest lectures
Book exam
Quiz
Individual and group assignments

None

Main course book:
Principles of Marketing
Scandinavian Edition
Kotler P., Armstrong G., Parment A.
2nd edition, 2016
Pearson Education Limited

Materials distributed during the lectures.

• Föreläsningar - 40 timmar
• Praktiska övningar - 25 timmar
• Självstudier - 70 timmar

• Kursens totala antal arbetstimmar: 135 timmar
• Varav självstyrda studieformer: 135 timmar
• Varav schemalagda studier: 0 timmar

Flerformsundervisning (delvis nätundervisning handledd eller självstudier)

• Tentamina (skriftliga-, muntliga-, hem-)

Min. 50% of points in mandatory book exam and quiz,
as well as min.50% of total points in the study
unit.

• Henriksson Robert
• Kietz Tove

Kietz Tove

https://arcada.itslearning.com/ Extern länk

Ingen begränsning

12 månader efter kursens slutdatum

• Tentdatum meddelas senare - Tentamina
• Datum meddelas senare - Övriga uppgifter