The course is included in these curricula and study modules

Level/category

General studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

1

Total number of ECTS

5 cr

Competency aims

In this study unit the focus lies on the following
competencies:

Competence in basic understanding of the
principles of modern marketing in the consumer
market

Competence in customer-centric conduct

Basic competence in fact-based decision making
within marketing

Competence in understanding of both strategic and
practical perspective within elementary marketing

Competence in the structure and functions of
business organisations

Competence in understanding of how marketing
evolves due to digitalisation

SDG's i fokus: 4, 8, 9, 12

Learning outcomes

Upon completion of this study unit:

You can describe consumer behavior in the buying
process
phases. (Knowledge)

You are able yo identify groups of individuals
with similar needs
that can be satisfied both efficiently and
profitably. (Knowledge)

You can analyse the organisation's ability to act
on the
targeted market. (Skills)

You can apply the most relevant means derived from
the
central marketing models and concepts (Skills)

You can discuss how the organisation's marketing
efforts
and plans are executed, integrated, and
coordinated most
efficiently. (Skills) (Approach)

You can identify and assess different product- and
marketing- strategies and commercial activities in
the marketplace. (Skills) (Approach)

You have a basic understanding of the principles
within modern
marketing with a focus on the consumer market.
(Knowledge)

Course contents

Lectures
Guest lectures
Book exam
Quiz
Individual and group assignments

Prerequisites and co-requisites

None

Recommended or required reading

Main course book:
Principles of Marketing
Scandinavian Edition
Kotler P., Armstrong G., Parment A.
2nd edition, 2016
Pearson Education Limited

Materials distributed during the lectures.

Study activities

  • Lectures - 40 hours
  • Practical exercises - 25 hours
  • Individual studies - 70 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Exams (written-, oral-, home-)

Assessment requirements

Min. 50% of points in mandatory book exam and quiz,
as well as min.50% of total points in the study
unit.

Teacher

  • Henriksson Robert
  • Kietz Tove

Examiner

Kietz Tove

Home page of the course

Group size

No limit

Assignments valid until

12 months after course has ended

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Other assignments

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