Kursen ingår i dessa läroplaner och studiehelheter
- International business 2013 - Corporate activities
- International business 2014 - Corporate activities
- International business 2015 - Corporate activities
- International business 2016 - Corporate activities
- International business 2017 - Corporate activities
- International business 2018 - Corporate activities
- International business 2019 - Corporate activities
- International business 2020 - Corporate activities
- International business 2021 - Corporate activities - foundation studies
- International business 2022 - Corporate activities - foundation studies
- International business 2023 - Corporate activities - foundation studies
- Plastics technology 2010 - Business administration
- Plastics technology 2011 - Business administration
- Plastics technology 2012 - Business administration
- Plastics technology 2013 - Business administration
Kursens undervisningsperiod
2 (2022-10-24 till 2022-12-31)
Nivå/kategori
Allmäna studier
Undervisningsspråk
Engelska
Kurstyp
Obligatorisk
Cykel/nivå
Yrkeshögskoleexamen
Rekommenderat studieår
1
Omfattning
5 sp
Studieaktiviteter
- Föreläsningar - 40 timmar
- Praktiska övningar - 25 timmar
- Självstudier - 70 timmar
Arbetsbelastning
- Kursens totala antal arbetstimmar: 135 timmar
- Varav självstyrda studieformer: 135 timmar
- Varav schemalagda studier: 0 timmar
Undervisningsform
Flerformsundervisning (delvis nätundervisning handledd eller självstudier)
Examinationsformer
- Tentamina (skriftliga-, muntliga-, hem-)
Lärare
- Henriksson Robert
- Kietz Tove
Examinator
Kietz Tove
Kursens hemsida
Antal kursplatser
Ingen begränsning (49 studenter anmälda)
Delprestation i kraft till
12 månader efter kursens slutdatum
Kursens tidtabell
See Asta/ARBS/Itslearning
Kursanmälningstid
2022-10-10 till 2022-10-20
Examinationsformer
- Tentdatum meddelas senare - Tentamina
- Datum meddelas senare - Övriga uppgifter
Datum | Tid | Rum | Titel | Beskrivning | Organisatör |
---|---|---|---|---|---|
2022-10-26 | 12:30 - 15:00 | F249 | Introduction to Marketing | Introduction 1 h + Topic 1 lecture 1,5 h | Henriksson Robert Kietz Tove |
2022-10-28 | 09:30 - 11:30 | F249 | Introduction to Marketing | Topic 2 | Kietz Tove |
2022-11-02 | 12:30 - 15:00 | F249 | Introduction to Marketing - Topic 3 Price - the source of revenue Topic 4 To create offerings - The five dimensions of a product | Topic 3 & 4 | Henriksson Robert |
2022-11-04 | 09:00 - 11:30 | F249 | Introduction to Marketing - Topic 5 Differentiation and USP - Topic 6 Consumer behavior - how a consumer makes a buying decision | Topic 5 & 6 | Henriksson Robert |
2022-11-08 | 13:30 - 16:00 | F249 | Introduction to Marketing | Topic 7 | Kietz Tove |
2022-11-11 | 10:00 - 11:30 | F249 | Introduction to Marketing | Topic 8 & 9 | Kietz Tove |
2022-11-16 | 12:30 - 15:00 | F249 | Introduction to Marketing | Topic 10 | Kietz Tove |
2022-11-18 | 09:00 - 11:30 | D4106 | Introduction to Marketing | Topic 12 + group work start | Kietz Tove |
2022-11-23 | 10:15 - 12:15 | F143 | Introduction to Marketing - Topic 11 Branding | Topic 11 - Branding | Henriksson Robert |
2022-11-23 | 13:00 - 15:00 | F143 | Marknadsföringens grunder - - Tema 11 Varumärken | Tema 11 + Varumärke | Henriksson Robert |
2022-11-25 | 10:30 - 12:00 | B320 | Introduction to Marketing | Reading strategies | Kimberley Nigel Sandell Magdalena |
2022-12-07 | 12:30 - 15:00 | F143 | Marknadsföringens grunder/Introduction to Marketing | Book exam | Henriksson Robert Kietz Tove |
2022-12-14 | 13:15 - 16:30 | F143 | Marknadsföringens grunder/Introduction to Marketing | Guest lecture 1 at 13.15-14.45 and Guest lecture 2 at 15.00-16.30 | Henriksson Robert Kietz Tove |
2022-12-15 | 10:30 - 13:00 | Marknadsföringens grunder/Introduction to Marketing - Zoom workshop | Market research survey and summary workshop ONLINE in Zoom - link here: https://arcada.zoom.us/j/65088186284?from=addon Meeting ID: 650 8818 6284 | Henriksson Robert Kietz Tove |
|
2023-01-13 | 15:00 - 17:30 | F143 | Marknadsföringens grunder/Introduction to Marketing | Re-exam 1 | Henriksson Robert Kietz Tove |
2023-02-16 | 13:00 - 15:30 | F143 | Marknadsföringens grunder / Introduction to Marketing | Re-exam 2 | Henriksson Robert Kietz Tove |