The course takes place in period

2 (2022-10-24 to 2022-12-31)

Level/category

General studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

1

Total number of ECTS

5 cr

Competency aims

The aim of the course is to give the student a
basic understanding of the principles of modern
marketing in the consumer market.

  • Competence in customer-centric conduct 
  • Basic competence in fact-based decision making
    within marketing  
  • Understanding of both strategic and practical
    perspective within elementary marketing 
  • Competence in the structure, and functions of
    business organisations 
  • Understanding of how marketing evolves due to
    digitalisation 

Learning outcomes

Upon completion of the course you will be able
to: 

  • describe consumer behavior in the buying process
    phases  (knowledge) 
  • identify groups of individuals with similar
    needs that can be satisfied both efficiently and
    profitably (knowledge) 
  • analyze the organization's ability to act on the
    targeted market (skill) 
  • apply the most relevant means derived from the
    central marketing models and concepts (skill) 
  • discuss how the organization's marketing efforts
    and plans are executed, integrated, and
    coordinated most efficiently (skill) (approach) 
  • identify and assess different product- and
    marketing- strategies and commercial activities in
    the marketplace (skill) (approach) 

Course contents

Lectures 
Guest lectures 
Book exam
Quiz
Individual and group assignments 

Prerequisites and co-requisites

None

Previous course names

None

Recommended or required reading

Main course book:
Principles of Marketing
Scandinavian Edition
Kotler P., Armstrong G., Parment A.
2nd edition, 2016
Pearson Education Limited

Available at perlego.com

Materials distributed during the lectures.

Study activities

  • Lectures - 40 hours
  • Practical exercises - 25 hours
  • Individual studies - 70 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Exams (written-, oral-, home-)

Assessment requirements

Min. 50% of points in mandatory book exam and quiz,
as well as min.50% of total points in the study
unit.

Teacher

  • Henriksson Robert
  • Kietz Tove

Examiner

Kietz Tove

Group size

No limit (57 students enrolled)

Assignments valid until

12 months after course has ended

The timetable of the course

See Asta/ARBS/Itslearning

Course enrolment period

2022-10-10 to 2022-10-20

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Other assignments
Room reservations
Date Time Room Title Description Organizer
2022-10-26 12:30 - 15:00 F249 Introduction to Marketing Introduction 1 h + Topic 1 lecture 1,5 h Henriksson Robert
Kietz Tove
2022-10-28 09:30 - 11:30 F249 Introduction to Marketing Topic 2 Kietz Tove
2022-11-02 12:30 - 15:00 F249 Introduction to Marketing - Topic 3 Price - the source of revenue Topic 4 To create offerings - The five dimensions of a product Topic 3 & 4 Henriksson Robert
2022-11-04 09:00 - 11:30 F249 Introduction to Marketing - Topic 5 Differentiation and USP - Topic 6 Consumer behavior - how a consumer makes a buying decision Topic 5 & 6 Henriksson Robert
2022-11-08 13:30 - 16:00 F249 Introduction to Marketing Topic 7 Kietz Tove
2022-11-11 10:00 - 11:30 F249 Introduction to Marketing Topic 8 & 9 Kietz Tove
2022-11-16 12:30 - 15:00 F249 Introduction to Marketing Topic 10 Kietz Tove
2022-11-18 09:00 - 11:30 D4106 Introduction to Marketing Topic 12 + group work start Kietz Tove
2022-11-23 10:15 - 12:15 F143 Introduction to Marketing - Topic 11 Branding Topic 11 - Branding Henriksson Robert
2022-11-23 13:00 - 15:00 F143 Marknadsföringens grunder - - Tema 11 Varumärken Tema 11 + Varumärke Henriksson Robert
2022-11-25 10:30 - 12:00 B320 Introduction to Marketing Reading strategies Kimberley Nigel
Sandell Magdalena
2022-12-07 12:30 - 15:00 F143 Marknadsföringens grunder/Introduction to Marketing Book exam Henriksson Robert
Kietz Tove
2022-12-14 13:15 - 16:30 F143 Marknadsföringens grunder/Introduction to Marketing Guest lecture 1 at 13.15-14.45 and Guest lecture 2 at 15.00-16.30 Henriksson Robert
Kietz Tove
2022-12-15 10:30 - 13:00 Marknadsföringens grunder/Introduction to Marketing - Zoom workshop Market research survey and summary workshop ONLINE in Zoom - link here:   https://arcada.zoom.us/j/65088186284?from=addon Meeting ID: 650 8818 6284 Henriksson Robert
Kietz Tove
2023-01-13 15:00 - 17:30 F143 Marknadsföringens grunder/Introduction to Marketing Re-exam 1 Henriksson Robert
Kietz Tove
2023-02-16 13:00 - 15:30 D4106 Marknadsföringens grunder / Introduction to Marketing Re-exam 2 Henriksson Robert
Kietz Tove

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