MM-2-003 (0) - Media Economics

• Media management 2011 - Mastering the media landscape
• Media management 2012 - Mastering the media landscape
• Media management 2015 - Media management
• Media management 2016 - Media management
• Media management 2017 - Media management
• Media management 2018 - Media management
• Media management 2019 - Media management
• Media management 2020 - Media management

3 (2021-01-01 till 2021-03-21)

Engelska

Obligatorisk

Högre yrkeshögskoleexamen

1

5 sp

This course focuses on market and competition
analysis, and on strategic positioning to
sustain
competitive advantages.
The course deals with both theoretical and
practical economic issues specific to media of
all
types, such as news industries, film
production,
entertainment, print, broadcast, mobile
communication and Internet.

At the end of the course the students will
have
an understanding of the central aspects of how
markets and strategic interactions of firms
affect
outcomes in an industry, they are able to
carry
out a market and competition analysis, to
conduct/produce a well-structured and
theoretically sound market/industry study.

The following topics will be covered during
the
course, and the outline follows that of the
textbook (see below):
- Horizontal and Vertical Boundaries of the
firm
- Market and competitive analysis:
competitors,
competition, pricing, entry and exit
- Strategic commitments to create competitive
advantage
- Entry and Exit
- Industry analysis
- Sustaining Competitive Advantages
- Market dynamics: R&D and network
externalities

A bachelor degree and at least three years work
experience gained after completing the higher
education degree

Deadline for suggested topic/plan for industry
report, 22 March, 2021. Workshops on 23 and 25
March, mandatory.

Deadline to hand in industry reports, 5 April
2020. Seminars on 10 and 11 April, mandatory

Deadline to hand in final industry reports, 19
April 2021.

Shapiro, C. & Varian, H.R. (1999): Information
Rules: A strategic Guide to the Network
Economy,
and
Besanko, D., Dranove, D. & Shanley, M. (2010):
Economics of Strategy

• Föreläsningar - 12 timmar
• Individuell handledning och grupphandledning - 6 timmar
• Projekt- och produktionsarbete/konstnärlig verksamhet - 60 timmar
• Självstudier - 30 timmar
• Nätbaserade - 15 timmar
• Seminarier - 12 timmar

• Kursens totala antal arbetstimmar: 135 timmar
• Varav självstyrda studieformer: 135 timmar
• Varav schemalagda studier: 0 timmar

Flerformsundervisning (delvis nätundervisning handledd eller självstudier)

Essä, rapporter, produktioner och portfolio

A market analysis report (max 12 pages) need
to
be handed in to the examiner by 5 April 2021.
The report will be assessed and the grade for
the
course is based on the quality
of this final report (80%) and the quality of
the
individual presentation of the report in the
workshop sessions/seminars in March.
(20%).

• Ahonen Mirko
• Krusberg Jan-Erik

Krusberg Jan-Erik

https://arcada.itslearning.com/ Extern länk

Ingen begränsning (13 studenter anmälda)

12 månader efter kursens slutdatum

1. Online teaching due to Covid19 pandemic.
Lectures on 2,4, 9 and 11 March 2021, between 17
and 21. Zoom-link in Arbs.

2. Open online group coaching session based on
suggested topics (markets) by participants, on 16
and 18 March, between 17 and 20. Zoom-link in
Arbs.

3. Online workshops, in 4 subgroups, 23 and 25
March between 17 and 21 to discuss the individual
research plans, that is the planned content of the
individual market/industry reports. Each
participant presents her/his topic to the group (5
minutes), including a definition of the suggested
market/industry and a short outline of the planned
report (1-2 pages). Deadline to hand in the
suggested topic/plan (1-2 pages) to the instructor
is 22 March at 12. Zoom-link I Arbs.

4. Seminars on Sat 10 and Sun 11 April between 10
and 15 during which each participant presents and
discusses her/his industry/market report.
Presentation approx. 15 minutes and discussions
approx. 15 minutes per topic. Deadline to hand in
the industry reports, 5 April 2020 at 23.59. Zoom-
link in Arbs.

5. Deadline to hand in a revised final industry
report is 19 April 2020.

2020-12-18 till 2021-01-20

2021-04-19 - Rapporter och produktioner