The course is included in these curricula and study modules

The course takes place in period

3 (2021-01-01 to 2021-03-21)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

Second

Recommended year of study

1

Total number of ECTS

5 cr

Competency aims

This course focuses on market and competition
analysis, and on strategic positioning to
sustain
competitive advantages.
The course deals with both theoretical and
practical economic issues specific to media of
all
types, such as news industries, film
production,
entertainment, print, broadcast, mobile
communication and Internet.

Learning outcomes

At the end of the course the students will
have
an understanding of the central aspects of how
markets and strategic interactions of firms
affect
outcomes in an industry, they are able to
carry
out a market and competition analysis, to
conduct/produce a well-structured and
theoretically sound market/industry study.

Course contents

The following topics will be covered during
the
course, and the outline follows that of the
textbook (see below):
- Horizontal and Vertical Boundaries of the
firm
- Market and competitive analysis:
competitors,
competition, pricing, entry and exit
- Strategic commitments to create competitive
advantage
- Entry and Exit
- Industry analysis
- Sustaining Competitive Advantages
- Market dynamics: R&D and network
externalities

Prerequisites and co-requisites

A bachelor degree and at least three years work
experience gained after completing the higher
education degree

Additional information

Deadline for suggested topic/plan for industry
report, 22 March, 2021. Workshops on 23 and 25
March, mandatory.

Deadline to hand in industry reports, 5 April
2021.
Seminars on 10 and 11 April, mandatory

Deadline to hand in final industry reports, 19
April 2021.

Recommended or required reading

Shapiro, C. & Varian, H.R. (1999): Information
Rules: A strategic Guide to the Network
Economy,
and self learning videos based on
Besanko, D., Dranove, D. & Shanley, M. (2010):
Economics of Strategy

Study activities

  • Lectures - 12 hours
  • Individual- and group instruction - 6 hours
  • Project- and production work/artistic activities - 60 hours
  • Individual studies - 30 hours
  • Internet-based studies - 15 hours
  • Seminars - 12 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

Essays, reports, productions and portfolio

Assessment requirements

A market analysis report (max 12 pages) need
to be handed in to
the examiner by 5 April 2021. The report will
be
assessed and the grade for the course is based
on the quality
of this final report (80%) and the quality of
the individual
presentation of the report in the
workshop sessions/seminars in March 2021(20%).

Teacher

  • Ahonen Mirko
  • Krusberg Jan-Erik

Examiner

Krusberg Jan-Erik

Home page of the course

Group size

No limit (13 students enrolled)

Assignments valid until

12 months after course has ended

The timetable of the course

1. Online teaching due to Covid19 pandemic.
Lectures on 2,4, 9 and 11 March 2021, between 17
and 21. Zoom-link in Arbs.

2. Open online group coaching session based on
suggested topics (markets) by participants, on 16
and 18 March, between 17 and 20. Zoom-link in
Arbs.

3. Online workshops, in 4 subgroups, 23 and 25
March between 17 and 21 to discuss the individual
research plans, that is the planned content of the
individual market/industry reports. Each
participant presents her/his topic to the group (5
minutes), including a definition of the suggested
market/industry and a short outline of the planned
report (1-2 pages). Deadline to hand in the
suggested topic/plan (1-2 pages) to the instructor
is 22 March at 12. Zoom-link I Arbs.

4. Seminars on Sat 10 and Sun 11 April between 10
and 15 during which each participant presents and
discusses her/his industry/market report.
Presentation approx. 15 minutes and discussions
approx. 15 minutes per topic. Deadline to hand in
the industry reports, 5 April 2020 at 23.59. Zoom-
link in Arbs.

5. Deadline to hand in a revised final industry
report is 19 April 2020.

Course enrolment period

2020-12-18 to 2021-01-20

Assessment methods

2021-04-19 - Reports and productions

Room reservations
Date Time Room Title Description Organizer
2021-03-02 17:00 - 21:00 Media Economic Lectures series on 2, 4, 9 and 11 March Jan-Erik Krusberg is inviting you to a scheduled Zoom meeting. Join Zoom Meeting https://arcada.zoom.us/j/61614674677 Meeting ID: 616 1467 4677 One tap mobile +496971049922,,61614674677# Germany +493056795800,,61614674677# Germany Dial by your location         +49 69 7104 9922 Germany         +49 30 5679 5800 Germany         +49 69 3807 9883 Germany         +49 695 050 2596 Germany Meeting ID: 616 1467 4677 Find your local number: https://arcada.zoom.us/u/cHBcufFGQ Join by SIP 61614674677@109.105.112.236 61614674677@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 616 1467 4677 Krusberg Jan-Erik
2021-03-04 17:00 - 21:00 Media Economic Lectures series on 2, 4, 9 and 11 March Jan-Erik Krusberg is inviting you to a scheduled Zoom meeting. Join Zoom Meeting https://arcada.zoom.us/j/61614674677 Meeting ID: 616 1467 4677 One tap mobile +496971049922,,61614674677# Germany +493056795800,,61614674677# Germany Dial by your location         +49 69 7104 9922 Germany         +49 30 5679 5800 Germany         +49 69 3807 9883 Germany         +49 695 050 2596 Germany Meeting ID: 616 1467 4677 Find your local number: https://arcada.zoom.us/u/cHBcufFGQ Join by SIP 61614674677@109.105.112.236 61614674677@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 616 1467 4677 Krusberg Jan-Erik
2021-03-09 17:00 - 21:00 Media Economic Lectures series on 2, 4, 9 and 11 March Jan-Erik Krusberg is inviting you to a scheduled Zoom meeting. Join Zoom Meeting https://arcada.zoom.us/j/61614674677 Meeting ID: 616 1467 4677 One tap mobile +496971049922,,61614674677# Germany +493056795800,,61614674677# Germany Dial by your location         +49 69 7104 9922 Germany         +49 30 5679 5800 Germany         +49 69 3807 9883 Germany         +49 695 050 2596 Germany Meeting ID: 616 1467 4677 Find your local number: https://arcada.zoom.us/u/cHBcufFGQ Join by SIP 61614674677@109.105.112.236 61614674677@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 616 1467 4677 Krusberg Jan-Erik
2021-03-11 17:00 - 21:00 Media Economic Lectures series on 2, 4, 9 and 11 March Jan-Erik Krusberg is inviting you to a scheduled Zoom meeting. Join Zoom Meeting https://arcada.zoom.us/j/61614674677 Meeting ID: 616 1467 4677 One tap mobile +496971049922,,61614674677# Germany +493056795800,,61614674677# Germany Dial by your location         +49 69 7104 9922 Germany         +49 30 5679 5800 Germany         +49 69 3807 9883 Germany         +49 695 050 2596 Germany Meeting ID: 616 1467 4677 Find your local number: https://arcada.zoom.us/u/cHBcufFGQ Join by SIP 61614674677@109.105.112.236 61614674677@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 616 1467 4677 Krusberg Jan-Erik
2021-03-16 17:00 - 21:00 Media Economics open group coaching session, between 17-20 to discuss term paper topics Jan-Erik Krusberg is inviting you to a scheduled Zoom meeting. Join Zoom Meeting https://arcada.zoom.us/j/66784722469 Meeting ID: 667 8472 2469 Join by SIP 66784722469@109.105.112.236 66784722469@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 667 8472 2469 Krusberg Jan-Erik
2021-03-23 17:00 - 21:00 Media economics online workshops, individual presentations of research plan for term paper, either on 23 or 25 of March Jan-Erik Krusberg is inviting you to a scheduled Zoom meeting. Join Zoom Meeting https://arcada.zoom.us/j/66557095351 Meeting ID: 665 5709 5351 Join by SIP 66557095351@109.105.112.236 66557095351@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 665 5709 5351 Krusberg Jan-Erik
2021-03-25 17:00 - 21:00 Media economics online workshops, individual presentations of research plan for term paper, either on 23 or 25 of March Jan-Erik Krusberg is inviting you to a scheduled Zoom meeting. Join Zoom Meeting https://arcada.zoom.us/j/66557095351 Meeting ID: 665 5709 5351 Join by SIP 66557095351@109.105.112.236 66557095351@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 665 5709 5351 Krusberg Jan-Erik
2021-04-10 10:00 - 15:00 Media Economics, presentations of industry/market reports (mandatory), according to enclosed list Dear students, Enclosed you find the time schedule for your presentations on 10th OR on 11th of April. Your presentation should be 15-20 minutes, and then ca 20 minutes for discussions and comments. Between every presentation we will have a 5 min break, on Saturday a longer lunch break, and on Sunday a coffee break in the afternoon. Note that you only need to attend the seminar the day you have your on presentation. BR/Jan-Erik Krusberg Join Zoom Meeting https://arcada.zoom.us/j/65265907835 Meeting ID: 652 6590 7835 Join by SIP 65265907835@109.105.112.236 65265907835@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 652 6590 7835 Krusberg Jan-Erik
2021-04-11 12:00 - 17:00 Media Economics, presentations of industry/market reports (mandatory), in 2 subgroups, Dear students, Enclosed you find the time schedule for your presentations on 10th OR on 11th of April. Your presentation should be 15-20 minutes, and then ca 20 minutes for discussions and comments. Between every presentation we will have a 5 min break, on Saturday a longer lunch break, and on Sunday a coffee break in the afternoon. Note that you only need to attend the seminar the day you have your on presentation. BR/Jan-Erik Krusberg Join Zoom Meeting https://arcada.zoom.us/j/65265907835 Meeting ID: 652 6590 7835 Join by SIP 65265907835@109.105.112.236 65265907835@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 652 6590 7835 Krusberg Jan-Erik

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