Kursen ingår i dessa läroplaner och studiehelheter
Kursens undervisningsperiod
2 (2023-10-23 till 2023-12-31)
Nivå/kategori
Undervisningsspråk
Engelska
Kurstyp
Obligatorisk
Cykel/nivå
Yrkeshögskoleexamen
Rekommenderat studieår
1
Omfattning
5 sp
Kompetensmål
In this study unit the focus lies on the following
competencies:
Competence in basic understanding of the
principles of
modern marketing in the consumer market
Competence in customer-centric conduct
Basic competence in fact-based decision making
within marketing
Competence in understanding of both strategic and
practical
perspective within elementary marketing
Competence in the structure and functions of
business organisations
Competence in understanding of how marketing
evolves due to
digitalisation
SDG's i fokus: 4, 8, 9, 12
Läranderesultat
Upon completion of this study unit:
You can describe consumer behavior in the buying
process
phases. (Knowledge)
You are able yo identify groups of individuals
with similar needs that
can be satisfied both efficiently and
profitably. (Knowledge)
You can analyse the organisation's ability to act
on the
targeted market. (Skills)
You can apply the most relevant means derived from
the
central marketing models and concepts (Skills)
You can discuss how the organisation's marketing
efforts
and plans are executed, integrated, and
coordinated most efficiently.
(Skills) (Approach)
You can identify and assess different product- and
marketing- strategies and commercial activities in
the marketplace. (Skills) (Approach)
You have a basic understanding of the principles
within modern
marketing with a focus on the consumer market.
(Knowledge)
Innehåll
Lectures
Guest lectures
Book exam
Quiz
Individual and group assignments
Förkunskaper
None
Litteratur
Main course book:
Principles of Marketing
Scandinavian Edition
Kotler P., Armstrong G., Parment A.
2nd edition, 2016
Pearson Education Limited
Materials distributed during the lectures.
Studieaktiviteter
- Föreläsningar - 40 timmar
- Praktiska övningar - 25 timmar
- Självstudier - 70 timmar
Arbetsbelastning
- Kursens totala antal arbetstimmar: 135 timmar
- Varav självstyrda studieformer: 135 timmar
- Varav schemalagda studier: 0 timmar
Undervisningsform
Flerformsundervisning (delvis nätundervisning handledd eller självstudier)
Examinationsformer
- Tentamina (skriftliga-, muntliga-, hem-)
Examinationskrav
Min. 50% of points in mandatory book exam and quiz,
as well as min.50% of total points in the study
unit.
Lärare
- Henriksson Robert
- Kietz Tove
Examinator
Kietz Tove
Kursens hemsida
Antal kursplatser
Ingen begränsning (74 studenter anmälda)
Delprestation i kraft till
12 månader efter kursens slutdatum
Kursanmälningstid
2023-10-09 till 2023-10-23
Examinationsformer
- Tentdatum meddelas senare - Tentamina
- Datum meddelas senare - Övriga uppgifter
| Datum | Tid | Rum | Titel | Beskrivning | Organisatör |
|---|---|---|---|---|---|
| 2023-10-25 | 12:30 - 15:00 | D4107-08 | Introduction to Marketing | Henriksson Robert Kietz Tove |
|
| 2023-10-27 | 12:30 - 15:00 | D4107-08 | Introduction to Marketing | Kietz Tove | |
| 2023-11-01 | 13:30 - 16:00 | D4107-08 | Introduction to Marketing | Henriksson Robert | |
| 2023-11-02 | 12:30 - 15:00 | D4107-08 | Introduction to Marketing | Henriksson Robert | |
| 2023-11-06 | 13:00 - 15:30 | D4107-08 | Introduction to Marketing | Kietz Tove | |
| 2023-11-09 | 12:30 - 15:00 | F143 | Introduction to Marketing | Brand?. | Kietz Tove |
| 2023-11-13 | 16:30 - 18:00 | Z030 | Sisu session in English for IB students ONLINE | All students are to activate their study plan in the new student information system Sisu before December 2023. By activating your study plan before December you can enrol to your courses starting in January. If you do not activate your study plan before December: you cannot enrol to your courses and will therefore not be able to participate in lectures in January. More information: https://start.arcada.fi/en/news/topical/2023-10-04/arcada-is-changing-its-student-information-system-from-asta-to-sisu The session is held by Arcada's Student Affairs: sisu@arcada.fi. Link to the Teams-session: https://teams.microsoft.com/l/meetup-join/19%3ameeting_ZjdhODZlM2MtNjZiOC00YTQxLWE1N2UtZjRhODE4OTIzZTI0%40thread.v2/0?context=%7b%22Tid%22%3a%2286080f64-b23d-4f93-8c43-e65f2588b9c3%22%2c%22Oid%22%3a%2295120ab9-e6c5-4d68-b283-421bbe101856%22%7d | Ahlroth Siri Eerola Sabina |
| 2023-11-14 | 12:30 - 15:00 | F249 | Introduction to Marketing | Kietz Tove | |
| 2023-11-16 | 12:30 - 15:00 | F249 | Introduction to Marketing | Group work start | Kietz Tove |
| 2023-11-22 | 12:30 - 14:30 | F143 | Marknadsföringens grunder/Introduction to Marketing | Guest lecture/Gästföreläsning | Henriksson Robert Kietz Tove |
| 2023-11-23 | 12:30 - 15:00 | D4107-08 | Introduction to Marketing | Henriksson Robert | |
| 2023-11-30 | 09:00 - 12:00 | F143 | Introduction to Marketing | BookExam | Henriksson Robert Kietz Tove |
| 2023-12-11 | 09:00 - 10:00 | Introduction to Marketing | Market Research lecture 2, incl. group work Tove Kietz is inviting you to a scheduled Zoom meeting. Join Zoom Meeting https://arcada.zoom.us/j/62492420818?from=addon Meeting ID: 624 9242 0818 | Kietz Tove |