The course is included in these curricula and study modules
The course takes place in period
2 (2023-10-23 to 2023-12-31)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
1
Total number of ECTS
5 cr
Competency aims
In this study unit the focus lies on the following
competencies:
Competence in basic understanding of the
principles of modern marketing in the consumer
market
Competence in customer-centric conduct
Basic competence in fact-based decision making
within marketing
Competence in understanding of both strategic and
practical perspective within elementary marketing
Competence in the structure and functions of
business organisations
Competence in understanding of how marketing
evolves due to digitalisation
SDG's i fokus: 4, 8, 9, 12
Learning outcomes
Upon completion of this study unit:
You can describe consumer behavior in the buying
process
phases. (Knowledge)
You are able yo identify groups of individuals
with similar needs
that can be satisfied both efficiently and
profitably. (Knowledge)
You can analyse the organisation's ability to act
on the
targeted market. (Skills)
You can apply the most relevant means derived from
the
central marketing models and concepts (Skills)
You can discuss how the organisation's marketing
efforts
and plans are executed, integrated, and
coordinated most
efficiently. (Skills) (Approach)
You can identify and assess different product- and
marketing- strategies and commercial activities in
the marketplace. (Skills) (Approach)
You have a basic understanding of the principles
within modern
marketing with a focus on the consumer market.
(Knowledge)
Course contents
Lectures
Guest lectures
Book exam
Quiz
Individual and group assignments
Prerequisites and co-requisites
None
Recommended or required reading
Main course book:
Principles of Marketing
Scandinavian Edition
Kotler P., Armstrong G., Parment A.
2nd edition, 2016
Pearson Education Limited
Materials distributed during the lectures.
Study activities
- Lectures - 40 hours
- Practical exercises - 25 hours
- Individual studies - 70 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
- Exams (written-, oral-, home-)
Assessment requirements
Min. 50% of points in mandatory book exam and quiz,
as well as min.50% of total points in the study
unit.
Teacher
- Henriksson Robert
- Kietz Tove
Examiner
Kietz Tove
Home page of the course
Group size
No limit (74 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2023-10-09 to 2023-10-23
Assessment methods
- Date of examination will be announced later - Exams
- Date will be announced later - Other assignments
| Date | Time | Room | Title | Description | Organizer |
|---|---|---|---|---|---|
| 2023-10-25 | 12:30 - 15:00 | D4107-08 | Introduction to Marketing | Henriksson Robert Kietz Tove |
|
| 2023-10-27 | 12:30 - 15:00 | D4107-08 | Introduction to Marketing | Kietz Tove | |
| 2023-11-01 | 13:30 - 16:00 | D4107-08 | Introduction to Marketing | Henriksson Robert | |
| 2023-11-02 | 12:30 - 15:00 | D4107-08 | Introduction to Marketing | Henriksson Robert | |
| 2023-11-06 | 13:00 - 15:30 | D4107-08 | Introduction to Marketing | Kietz Tove | |
| 2023-11-09 | 12:30 - 15:00 | F143 | Introduction to Marketing | Brand?. | Kietz Tove |
| 2023-11-13 | 16:30 - 18:00 | Z030 | Sisu session in English for IB students ONLINE | All students are to activate their study plan in the new student information system Sisu before December 2023. By activating your study plan before December you can enrol to your courses starting in January. If you do not activate your study plan before December: you cannot enrol to your courses and will therefore not be able to participate in lectures in January. More information: https://start.arcada.fi/en/news/topical/2023-10-04/arcada-is-changing-its-student-information-system-from-asta-to-sisu The session is held by Arcada's Student Affairs: sisu@arcada.fi. Link to the Teams-session: https://teams.microsoft.com/l/meetup-join/19%3ameeting_ZjdhODZlM2MtNjZiOC00YTQxLWE1N2UtZjRhODE4OTIzZTI0%40thread.v2/0?context=%7b%22Tid%22%3a%2286080f64-b23d-4f93-8c43-e65f2588b9c3%22%2c%22Oid%22%3a%2295120ab9-e6c5-4d68-b283-421bbe101856%22%7d | Ahlroth Siri Eerola Sabina |
| 2023-11-14 | 12:30 - 15:00 | F249 | Introduction to Marketing | Kietz Tove | |
| 2023-11-16 | 12:30 - 15:00 | F249 | Introduction to Marketing | Group work start | Kietz Tove |
| 2023-11-22 | 12:30 - 14:30 | F143 | Marknadsföringens grunder/Introduction to Marketing | Guest lecture/Gästföreläsning | Henriksson Robert Kietz Tove |
| 2023-11-23 | 12:30 - 15:00 | D4107-08 | Introduction to Marketing | Henriksson Robert | |
| 2023-11-30 | 09:00 - 12:00 | F143 | Introduction to Marketing | BookExam | Henriksson Robert Kietz Tove |
| 2023-12-11 | 09:00 - 10:00 | Introduction to Marketing | Market Research lecture 2, incl. group work Tove Kietz is inviting you to a scheduled Zoom meeting. Join Zoom Meeting https://arcada.zoom.us/j/62492420818?from=addon Meeting ID: 624 9242 0818 | Kietz Tove |