Kursen ingår i dessa läroplaner och studiehelheter
- Elektroteknik 2005 - Business administration
- Elektroteknik 2006 - Business administration
- Industrial management 2005 (native finnish speaking students) - Business administration
- Industrial management 2005 (native swedish speaking students) - Business administration
- Industrial management 2005 (international students) - Business administration
- Industrial management 2004 (international students) - Management and production economics
- Industrial management 2004 (native finnish speaking students) - Management and production economics
- Industrial management 2004 (native swedish speaking students) - Management and production economics
- Industrial management 2006 (native finnish speaking students) - Business administration
- Industrial management 2006 (native swedish speaking students) - Business administration
- Industrial management 2006 (international students) - Business administration
- International business 2005 (international students) - Business operations
- International business 2005 (native finnish speaking students) - Business operations
- International business 2005 (native swedish speaking students) - Business operations
- International business 2004 (international students) - Business environment
- International business 2004 (native finnish speaking students) - Business environment
- International business 2004 (native swedish speaking students) - Business environment
- International business 2006 (international students) - Business operations
- International business 2007 (international students) - Business operations
- International business 2008 (international students) - Business operations
- International business 2006 (native finnish speaking students) - Business operations
- International business 2007 (native finnish speaking students) - Business operations
- International business 2008 (native finnish speaking students) - Business operations
- International business 2006 (native swedish speaking students) - Business operations
- International business 2007 (native swedish speaking students) - Business operations
- International business 2008 (native swedish speaking students) - Business operations
- International business 2009 (international students) - Business operations
- International business 2009 (native finnish speaking students) - Business operations
- International business 2009 (native swedish speaking students) - Business operations
- International business 2010 (international students) - Business operations
- International business 2010 (native finnish speaking students) - Business operations
- International business 2010 (native swedish speaking students) - Business operations
- International business 2011 (international students) - Business operations
- International business 2011 (native finnish speaking students) - Business operations
- International business 2011 (native swedish speaking students) - Business operations
- International business 2012 (international students) - Business operations
- International business 2012 (native finnish speaking students) - Business operations
- International business 2012 (native swedish speaking students) - Business operations
- Informations- och medieteknik 2007 (elektroteknik) - Business administration
- Informations- och medieteknik 2008 (elektroteknik) - Business administration
- Plastics technology 2007 (international students) - Business administration
- Plastics technology 2007 (native finnish speaking students) - Business administration
- Plastics technology 2007 (native swedish speaking students) - Business administration
- Plastics technology 2008 (international students) - Business administration
- Plastics technology 2008 (native finnish speaking students) - Business administration
- Plastics technology 2008 (native swedish speaking students) - Business administration
- Plastics technology 2010 - Business administration
- Plastics technology 2011 - Business administration
Nivå/kategori
Yrkesstudier
Undervisningsspråk
Engelska
Kurstyp
Obligatorisk
Cykel/nivå
Yrkeshögskoleexamen
Rekommenderat studieår
1
Omfattning
5 sp
Kompetensmål
Att studenten förstår marknadsföringsliteratur och kan dra upp
ett enkelt marknadsföringsplan.
Läranderesultat
Att studenten förstår marknadsföringens terminalogy,
consument bettende och kan
göre ett enkelt marknadsföringsplan.
Innehåll
Olika typer av marknader
Konsumentens beteende
Marknadsforskning
Marknadsplaner
Förkunskaper
Inga
Kursen ersätter följande kurser
Inga
Mer information
Tilläggsinformation ges under föreläsningarna. Närvaro är inte
obligatorisk även om önskvärd.
Litteratur
Kotler, P. Principles of Marketing, European
edition. Prentice
Hall, New Jersey
Studieaktiviteter
- Föreläsningar - 50 timmar
- Praktiska övningar - 10 timmar
- Basgruppsarbete - 30 timmar
- Självstudier - 40 timmar
Arbetsbelastning
- Kursens totala antal arbetstimmar: 130 timmar
- Varav självstyrda studieformer: 130 timmar
- Varav schemalagda studier: 0 timmar
Undervisningsform
Närundervisning
Examinationsformer
- Tentamina (skriftliga-, muntliga-, hem-)
- Essä, rapporter, produktioner och portfolio
Examinationskrav
Vitsord ges både för uppgifter och för sluttenten.
Lärare
Eldon Sveinn
Examinator
Eldon Sveinn
Kursens hemsida
None
Antal kursplatser
Ingen begränsning
Delprestation i kraft till
Tills vidare
Kursens tidtabell
Will be given in class
Examinationsformer
- Tentdatum meddelas senare - Tentamina
- Datum meddelas senare - Rapporter och produktioner