Kursen ingår i dessa läroplaner och studiehelheter
Kursens undervisningsperiod
3 (2020-01-01 till 2020-03-22)
Nivå/kategori
Undervisningsspråk
Engelska
Kurstyp
Obligatorisk
Cykel/nivå
Yrkeshögskoleexamen
Rekommenderat studieår
2
Omfattning
5 sp
Kompetensmål
The aim of the course is that the student knows the practice of
optimizing and focusing on strategies that increase the quantity,
quality
and lifetime value of a company's marketing funnel.
The student is introduced to different digital channels and can use
these to drive traffic to an organisation's website. The student
understands the difference between outbound and inbound
marketing and manages to combine the best of both worlds to raise
awareness and reach customers.
Läranderesultat
After completing the course, the student should:
- Know the principles of growth marketing
- Be able to plan and implement digital advertising in different
channels
- Be able to see the advantages of a data-driven approach
- Be able to calculate and report back on different growth metrics
- Be aware of the possibilities Content Marketing provides
- Implement a company's Content Marketing Strategy
- Know different social media tools and be able to effectively use
them to reach and communicate with customers
- Be able to develop strategies for a multi-device and multi-channel
approach
Innehåll
- Digital Ads- different types and channels
- Various social media platforms
- Content Marketing
- Dissemination Strategy
- Integration of social media and digital campaigns
- Analytics
- Growth marketing
- Inbound marketing
Studieaktiviteter
- Föreläsningar - 35 timmar
- Studiebesök och demonstrationer - 10 timmar
- Individuell handledning och grupphandledning - 5 timmar
- Praktiska övningar - 20 timmar
- Projekt- och produktionsarbete/konstnärlig verksamhet - 40 timmar
- Nätbaserade - 23 timmar
Arbetsbelastning
- Kursens totala antal arbetstimmar: 133 timmar
- Varav självstyrda studieformer: 133 timmar
- Varav schemalagda studier: 0 timmar
Undervisningsform
Närundervisning
Examinationsformer
- Demonstrationer och färdighetsprov
- Essä, rapporter, produktioner och portfolio
Examinationskrav
To pass the course the student should accomplish
the following:
Hand-in assignments according to deadlines in itslearning.
Lärare
Forsström Mikael
Examinator
Forsström Mikael
Kursens hemsida
Antal kursplatser
Ingen begränsning (79 studenter anmälda)
Delprestation i kraft till
Till datum 2020-05-01
Kursanmälningstid
2019-12-05 till 2020-01-08
Examinationsformer
- Datum meddelas senare - Demonstrationer och presentationer
- 2019-06-14 - Rapporter och produktioner
Datum | Tid | Rum | Titel | Beskrivning | Organisatör |
---|---|---|---|---|---|
2020-01-14 | 10:15 - 12:00 | D4107-08 | Growth Marketing (A+B) | Forsström Mikael | |
2020-01-21 | 09:15 - 12:15 | F365 | Growth Marketing (A) | Forsström Mikael | |
2020-01-21 | 13:00 - 16:00 | E383 | Growth Marketing (B) | Forsström Mikael | |
2020-01-28 | 09:00 - 12:00 | F365 | Growth Marketing (A) | Forsström Mikael | |
2020-01-28 | 12:45 - 15:45 | E383 | Growth Marketing (B) | Forsström Mikael | |
2020-02-04 | 08:45 - 11:45 | F365 | Growth Marketing (A) | Forsström Mikael | |
2020-02-04 | 12:30 - 15:30 | E383 | Growth Marketing (B) | Forsström Mikael | |
2020-02-13 | 09:15 - 12:15 | F365 | Growth Marketing (A) | Forsström Mikael | |
2020-02-13 | 13:15 - 16:15 | F365 | Growth Marketing (B) | Forsström Mikael | |
2020-02-25 | 09:15 - 12:15 | F365 | Growth Marketing (A+B) | Forsström Mikael | |
2020-02-25 | 13:00 - 16:00 | F365 | Growth Marketing (B) | Forsström Mikael | |
2020-03-03 | 09:15 - 12:15 | F365 | Growth Marketing (A+B) | Forsström Mikael | |
2020-03-03 | 13:00 - 16:00 | F365 | Growth Marketing (B) | Forsström Mikael |