Kursen ingår i dessa läroplaner och studiehelheter
- Företagsekonomi 2016 (logistik) - Digital transformation
- Företagsekonomi 2016 (marknadsföring) - Digital transformation
- Företagsekonomi 2016 (turism) - Digital transformation
- Företagsekonomi 2017 (logistik) - Digital transformation
- Företagsekonomi 2017 (marknadsföring) - Digital transformation
- Företagsekonomi 2017 (turism) - Digital transformation
- International business 2016 - Digital transformation
- International business 2017 - Digital transformation
- International business 2018 - Digital transformation
Kursens undervisningsperiod
- 3 (2019-01-01 till 2019-03-17)
- 4 (2019-03-18 till 2019-07-31)
Nivå/kategori
Undervisningsspråk
Engelska
Kurstyp
Valfri
Cykel/nivå
Yrkeshögskoleexamen
Rekommenderat studieår
3
Omfattning
5 sp
Kompetensmål
The aim of the course is that students will learn
the basics of design thinking and service design
as well as methodologies and approaches currently
used as best practices in business environment.
Students will know how to think about the
behavioural touchpoints a user may have within a
company, and how those touchpoints can be better
designed to support a more comprehensive and
purposeful customer experience (business value).
The aim is also that students will learn to think
about narrative structures, and consider products
and services in a larger, experiential context.
Läranderesultat
After the completion of the course, students:
- Understand the fundamental concepts of design
thinking
- Understand the fundamental concepts of service
design
- Understand the importance of a customer
experience
- Understand the concepts of Scenario development
and storytelling
- Customer journey mapping
Innehåll
- design thinking
- service design
- buyer persona
- customer journey mapping
- storytelling
- scenario development
Förkunskaper
Basic business courses need to be
completed,especially marketing
Mer information
This course is the second course of the module
Digital Transformation. The module is planned to
be taken as a whole 15 credits package. The other
two courses are called Strategies in a Digital
Economy and Customer experience Management
Litteratur
Material in itslearning
Various blogs, websites and handbooks on the web
Studieaktiviteter
- Föreläsningar - 30 timmar
- Studiebesök och demonstrationer - 10 timmar
- Praktiska övningar - 30 timmar
- Projekt- och produktionsarbete/konstnärlig verksamhet - 40 timmar
- Nätbaserade - 23 timmar
Arbetsbelastning
- Kursens totala antal arbetstimmar: 133 timmar
- Varav självstyrda studieformer: 133 timmar
- Varav schemalagda studier: 0 timmar
Undervisningsform
Närundervisning
Examinationsformer
- Tentamina (skriftliga-, muntliga-, hem-)
- Essä, rapporter, produktioner och portfolio
Examinationskrav
To pass the course the student should pass the
following examinations:
Documentation of the process and the methods has
central role in the course and its assessment
- 40% of points in course: Presence in workshops
- 40% of points in course: Documentation of
workshops
- 10% Sum-up of course documentation = final
documentation
- 10% Analysis of articles and like in an
assignment in the end of the course
Lärare
- Fabricius Susanna
- Kietz Tove
- Tigerstedt Christa
Examinator
Kietz Tove
Kursens hemsida
Antal kursplatser
Ingen begränsning (30 studenter anmälda)
Delprestation i kraft till
12 månader efter kursens slutdatum
Kursanmälningstid
2018-12-25 till 2019-01-21
Examinationsformer
- Tentdatum meddelas senare - Tentamina
- Datum meddelas senare - Rapporter och produktioner
Datum | Tid | Rum | Titel | Beskrivning | Organisatör |
---|---|---|---|---|---|
2019-03-06 | 12:15 - 17:00 | A510 | Service design | Course Intro, Kick off in Design Museum | Fabricius Susanna Kietz Tove Tigerstedt Christa |
2019-03-12 | 13:15 - 18:00 | B320 | Service design | Segments and buyer persona | Kietz Tove Tigerstedt Christa |
2019-03-18 | 12:15 - 17:00 | A311 | Service design | Customer Journey, Storytelling (guest lecturer Kristiina Salo) | Fabricius Susanna Kietz Tove Salo Kristiina Tigerstedt Christa |
2019-03-20 | 14:00 - 17:00 | B518 | Service design | Service Design process: Empathy and Ideation | Kietz Tove Tigerstedt Christa |
2019-03-25 | 12:15 - 17:00 | D4106 | Service design | Designing a new website using service design methods (guest lecturer Lotta Holm) | Fabricius Susanna Kietz Tove Tigerstedt Christa |
2019-04-01 | 12:15 - 17:00 | D4109 | Service design | Sketching, scenarios and prototyping | Fabricius Susanna Kietz Tove Tigerstedt Christa |
2019-04-03 | 12:15 - 17:00 | D4107-08 | Service design | Presentation and testing, feedback | Fabricius Susanna Kietz Tove Tigerstedt Christa |
2019-04-08 | 12:15 - 17:00 | D4109 | Service design | Brainstorming methods, IPR (Spanish guestlecturer) | Fabricius Susanna Kietz Tove Tigerstedt Christa |