The course is included in these curricula and study modules
- Business administration 2016 (logistics) - Digital transformation
- Business administration 2016 (marketing) - Digital transformation
- Business administration 2016 (tourism) - Digital transformation
- Business administration 2017 (logistics) - Digital transformation
- Business administration 2017 (marketing) - Digital transformation
- Business administration 2017 (tourism) - Digital transformation
- International business 2016 - Digital transformation
- International business 2017 - Digital transformation
- International business 2018 - Digital transformation
The course takes place in period
- 3 (2019-01-01 to 2019-03-17)
- 4 (2019-03-18 to 2019-07-31)
Level/category
Teaching language
English
Type of course
Optional
Cycle/level of course
First
Recommended year of study
3
Total number of ECTS
5 cr
Competency aims
The aim of the course is that students will learn
the basics of design thinking and service design
as well as methodologies and approaches currently
used as best practices in business environment.
Students will know how to think about the
behavioural touchpoints a user may have within a
company, and how those touchpoints can be better
designed to support a more comprehensive and
purposeful customer experience (business value).
The aim is also that students will learn to think
about narrative structures, and consider products
and services in a larger, experiential context.
Learning outcomes
After the completion of the course, students:
- Understand the fundamental concepts of design
thinking
- Understand the fundamental concepts of service
design
- Understand the importance of a customer
experience
- Understand the concepts of Scenario development
and storytelling
- Customer journey mapping
Course contents
- design thinking
- service design
- buyer persona
- customer journey mapping
- storytelling
- scenario development
Prerequisites and co-requisites
Basic business courses need to be completed,
especially marketing
Additional information
This course is the second course of the module
Digital Transformation. The module is planned to
be taken as a whole 15 credits package. The other
two courses are called Strategies in a Digital
Economy and Customer experience Management
Recommended or required reading
Material in itslearning
Various blogs, websites and handbooks on the web
Study activities
- Lectures - 30 hours
- Excursions and demonstrations - 10 hours
- Practical exercises - 30 hours
- Project- and production work/artistic activities - 40 hours
- Internet-based studies - 23 hours
Workload
- Total workload of the course: 133 hours
- Of which autonomous studies: 133 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Exams (written-, oral-, home-)
- Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should pass the
following examinations:
Documentation of the process and the methods has
central role in the course and its assessment
- 40% of points in course: Presence in workshops
- 40% of points in course: Documentation of
workshops
- 10% Sum-up of course documentation = final
documentation
- 10% Analysis of articles and like in an
assignment in the end of the course
Teacher
- Fabricius Susanna
- Kietz Tove
- Tigerstedt Christa
Examiner
Kietz Tove
Home page of the course
Group size
No limit (30 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2018-12-25 to 2019-01-21
Assessment methods
- Date of examination will be announced later - Exams
- Date will be announced later - Reports and productions
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2019-03-06 | 12:15 - 17:00 | A510 | Service design | Course Intro, Kick off in Design Museum | Fabricius Susanna Kietz Tove Tigerstedt Christa |
2019-03-12 | 13:15 - 18:00 | B320 | Service design | Segments and buyer persona | Kietz Tove Tigerstedt Christa |
2019-03-18 | 12:15 - 17:00 | A311 | Service design | Customer Journey, Storytelling (guest lecturer Kristiina Salo) | Fabricius Susanna Kietz Tove Salo Kristiina Tigerstedt Christa |
2019-03-20 | 14:00 - 17:00 | B518 | Service design | Service Design process: Empathy and Ideation | Kietz Tove Tigerstedt Christa |
2019-03-25 | 12:15 - 17:00 | D4106 | Service design | Designing a new website using service design methods (guest lecturer Lotta Holm) | Fabricius Susanna Kietz Tove Tigerstedt Christa |
2019-04-01 | 12:15 - 17:00 | D4109 | Service design | Sketching, scenarios and prototyping | Fabricius Susanna Kietz Tove Tigerstedt Christa |
2019-04-03 | 12:15 - 17:00 | D4107-08 | Service design | Presentation and testing, feedback | Fabricius Susanna Kietz Tove Tigerstedt Christa |
2019-04-08 | 12:15 - 17:00 | D4109 | Service design | Brainstorming methods, IPR (Spanish guestlecturer) | Fabricius Susanna Kietz Tove Tigerstedt Christa |