Kursen ingår i dessa läroplaner och studiehelheter
Kursens undervisningsperiod
3 (2019-01-01 till 2019-03-17)
Nivå/kategori
Undervisningsspråk
Engelska
Kurstyp
Obligatorisk
Cykel/nivå
Yrkeshögskoleexamen
Rekommenderat studieår
3
Omfattning
5 sp
Kompetensmål
The aim of the course is to give skills in using
and analyzing digital channels for distribution
and selling travel and tourism services.
Läranderesultat
At the end of the course the student is
expected to be able to...
- understand the distribution system of travel
services.
- can describe the key characteristics of sales
channels such as online travel agents, meta-
travel search sites and global distribution
systems.
- understand mobile commerce and its role in
travel.
- can use eye-tracking technology to conduct a
small scale usability study of an online tourism
booking site.
Innehåll
- The role of different intermediates e.g. Tour
operators, travel agencies, OTAs, Meta-search
services.
- Different types of online travel agents
- Global Distribution Systems and Meta-search
engines in travel distribution.
- Mobile travel services
- Usability of Web sites with eye-tracking
technology
Förkunskaper
Basics in marketing och tourism.
Litteratur
Beckendorff, P.J., Sheldon, P. J. and
Fesenmaier,
D. R. (2014). Tourism Information Technology (2
Ed.),CAB International.
Buhalis & Laws (2002), Tourism distribution
channels: practices, issues and transformations
VISITA (2013), Att sälja hotellrum i en digital
värld, Sverige.
Chaffey, David et. al. Internet Marketing -
Strategy, implementation and practice.Prentice
Online material in the form of articles and
expert presentations
Studieaktiviteter
- Föreläsningar - 30 timmar
- Individuell handledning och grupphandledning - 10 timmar
- Projekt- och produktionsarbete/konstnärlig verksamhet - 40 timmar
- Självstudier - 49 timmar
- Seminarier - 6 timmar
Arbetsbelastning
- Kursens totala antal arbetstimmar: 135 timmar
- Varav självstyrda studieformer: 135 timmar
- Varav schemalagda studier: 0 timmar
Undervisningsform
Närundervisning
Examinationsformer
Essä, rapporter, produktioner och portfolio
Examinationskrav
To pass the course the student should pass all
course assignments (includes written reports,
presence at specific occasions and presentations).
Lärare
Eriksson Niklas
Examinator
Eriksson Niklas
Kursens hemsida
Antal kursplatser
Ingen begränsning (14 studenter anmälda)
Delprestation i kraft till
12 månader efter kursens slutdatum
Kursanmälningstid
2018-12-25 till 2019-01-21
Examinationsformer
Datum meddelas senare - Rapporter och produktioner
| Datum | Tid | Rum | Titel | Beskrivning | Organisatör |
|---|---|---|---|---|---|
| 2019-01-10 | 09:15 - 10:30 | A503 | Distribution and Sales Channels | Eriksson Niklas | |
| 2019-01-17 | 09:15 - 12:00 | F363 | Distribution and Sales Channels | Eriksson Niklas | |
| 2019-01-24 | 09:15 - 11:00 | F363 | Distribution and Sales Channels | Eriksson Niklas | |
| 2019-01-31 | 09:15 - 12:00 | A503 | Distribution and Sales Channels | Eriksson Niklas | |
| 2019-02-07 | 09:15 - 11:00 | A503 | Distribution and Sales Channels | Eriksson Niklas | |
| 2019-02-14 | 09:15 - 11:00 | Distribution and Sales Channels - canceled | Eriksson Niklas | ||
| 2019-02-28 | 09:15 - 12:00 | A503 | Distribution and Sales Channels | Eriksson Niklas | |
| 2019-03-07 | 09:15 - 12:00 | A503 | Distribution and Sales Channels | Eriksson Niklas |