The course is included in these curricula and study modules
- Business administration 2015 (tourism) - Tourism and travel sector
- Business administration 2016 (tourism) - Tourism and travel sector
- Business administration 2017 (tourism) - Tourism and travel sector
- Business administration 2018 (tourism) - Tourism and travel sector
- Tourism 2013 - Service concept for tourism industry
The course takes place in period
3 (2019-01-01 to 2019-03-17)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
3
Total number of ECTS
5 cr
Competency aims
The aim of the course is to give skills in
using
and analyzing especially digital channels for
distribution
and selling travel and tourism services.
Learning outcomes
At the end of the course the student is
expected to be able to...
- understand the distribution system of travel
services.
- can describe the key characteristics of sales
channels such as online travel agents, meta-
travel search sites and global distribution
systems.
- understand mobile commerce and its role in
travel.
- can use eye-tracking technology to conduct a
small scale usability study of an online tourism
booking site.
Course contents
- The role of different intermediates e.g. Tour
operators, travel agencies, OTAs, Meta-search
services.
- Different types of online travel agents
- Global Distribution Systems and Meta-search
engines in travel distribution.
- Mobile travel services
- Usability of Web sites with eye-tracking
technology
Prerequisites and co-requisites
Basics in marketing and tourism
Recommended or required reading
Beckendorff, P.J., Sheldon, P. J. and
Fesenmaier,
D. R. (2014). Tourism Information Technology (2
Ed.),CAB International.
Buhalis & Laws (2002), Tourism distribution
channels: practices, issues and transformations
VISITA (2013), Att sälja hotellrum i en digital
värld, Sverige.
Chaffey, David et. al. Internet Marketing -
Strategy, implementation and practice.Prentice
Online material in the form of articles and
expert presentations
Study activities
- Lectures - 30 hours
- Individual- and group instruction - 10 hours
- Project- and production work/artistic activities - 40 hours
- Individual studies - 49 hours
- Seminars - 6 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should pass all
course assignments (includes written reports,
presence at specific occasions and presentations).
Teacher
Eriksson Niklas
Examiner
Eriksson Niklas
Home page of the course
Group size
No limit (14 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2018-12-25 to 2019-01-21
Assessment methods
Date will be announced later - Reports and productions
| Date | Time | Room | Title | Description | Organizer |
|---|---|---|---|---|---|
| 2019-01-10 | 09:15 - 10:30 | A503 | Distribution and Sales Channels | Eriksson Niklas | |
| 2019-01-17 | 09:15 - 12:00 | F363 | Distribution and Sales Channels | Eriksson Niklas | |
| 2019-01-24 | 09:15 - 11:00 | F363 | Distribution and Sales Channels | Eriksson Niklas | |
| 2019-01-31 | 09:15 - 12:00 | A503 | Distribution and Sales Channels | Eriksson Niklas | |
| 2019-02-07 | 09:15 - 11:00 | A503 | Distribution and Sales Channels | Eriksson Niklas | |
| 2019-02-14 | 09:15 - 11:00 | Distribution and Sales Channels - canceled | Eriksson Niklas | ||
| 2019-02-28 | 09:15 - 12:00 | A503 | Distribution and Sales Channels | Eriksson Niklas | |
| 2019-03-07 | 09:15 - 12:00 | A503 | Distribution and Sales Channels | Eriksson Niklas |