Kursen ingår i dessa läroplaner och studiehelheter

Kursens undervisningsperiod

1 (2023-08-01 till 2023-10-22)

Nivå/kategori

Yrkesstudier

Undervisningsspråk

Engelska

Kurstyp

Obligatorisk

Cykel/nivå

Yrkeshögskoleexamen

Rekommenderat studieår

2

Omfattning

5 sp

Kompetensmål

In this study unit the focus lies on the following
competencies:

Competence in customer-centric thinking

Fact-based decision making competence

Communicative competence

Ethical competence

Learning competence

SDG's in focus: 4, 8, 9, 12

Läranderesultat

Upon completion of this study unit:

You understand the importance of developing a
marketing strategy. (Knowledge, Approach)

You comprehended the fundamentals of creating
customer value, branding and product strategy.
(Knowledge)

You have knowledge in how to conduct market
research.
(Skills)

Innehåll

Lectures on strategic topics in Marketing, workshops
in Market research, group work and individual
assignments, also a book exam.

Förkunskaper

Introduction to Marketing

Kursen ersätter följande kurser

None

Mer information

Attendance is highly recommended throughout the
study unit. The rules concerning attendance and
grading will be explained during the
introduction lecture. The information given in this
content description is subject to change.

Litteratur

Kotler, Philip & Keller, Kevin Lane: "Marketing
Management" 15th Global edition

Studieaktiviteter

  • Föreläsningar - 40 timmar
  • Praktiska övningar - 30 timmar
  • Självstudier - 65 timmar

Arbetsbelastning

  • Kursens totala antal arbetstimmar: 135 timmar
  • Varav självstyrda studieformer: 135 timmar
  • Varav schemalagda studier: 0 timmar

Undervisningsform

Närundervisning

Examinationsformer

  • Tentamina (skriftliga-, muntliga-, hem-)
  • Essä, rapporter, produktioner och portfolio

Examinationskrav

Examination: book exam, assignments both in class
workshops and as homework, both in groups and
individual.

The details of assignments and ev. project will
be given during the lectures and on Itslearning.

Book exam during Period 1 and two
re-examinations during Period 2.

The examination for the study unit must be
passed by min. 50% of total points. More detailed
about which examinations are mandatory will be
given during introduction lecture.

Lärare

Kietz Tove

Examinator

Kietz Tove

Kursens hemsida

Antal kursplatser

Ingen begränsning (54 studenter anmälda)

Delprestation i kraft till

12 månader efter kursens slutdatum

Kursanmälningstid

2023-08-10 till 2023-08-30

Examinationsformer

  • Tentdatum meddelas senare - Tentamina
  • Datum meddelas senare - Rapporter och produktioner
Rumsbokningar
Datum Tid Rum Titel Beskrivning Organisatör
2023-09-05 09:00 - 10:30 D4107-08 Strategic Marketing and Research - Introduction Kietz Tove
2023-09-07 09:00 - 10:30 D4107-08 Strategic Marketing and Research Kietz Tove
2023-09-12 09:00 - 10:30 D4107-08 Strategic Marketing and Research Kietz Tove
2023-09-14 09:00 - 11:00 F249 Strategic Marketing and Research Kietz Tove
2023-09-19 13:00 - 14:30 D4107-08 Strategic Marketing and Research Kietz Tove
2023-09-20 09:30 - 10:15 A409 Läs framgångsrikt!/ Read for Success! At campus, or zoom if you can´t be present: link:https://arcada.zoom.us/j/66158363380 Eklund Kaj
Forsskåhl Mona
Huldén Barbara
Kimberley Nigel
Nyström Janne
Sandell Magdalena
Småros Anna
Vocke Jonna
2023-09-22 09:00 - 11:30 D4107-08 Strategic Marketing and Research Research Workshop Kietz Tove
2023-09-26 09:00 - 10:30 D4107-08 Strategic Marketing and Research Kietz Tove
2023-09-28 09:00 - 11:30 D4107-08 Strategic Marketing and Research Research Workshop Kietz Tove
2023-10-05 09:00 - 11:30 D4107-08 Strategic Marketing and Research Research Workshop Kietz Tove
2023-10-10 14:30 - 16:00 D4106 Strategic Marketing and Research Kietz Tove
2023-10-12 09:00 - 11:30 F249 Strategic Marketing and Research Research Workshop Kietz Tove
2023-10-13 10:30 - 12:00 D4107-08 Strategic Marketing and Research Kietz Tove
2023-10-13 13:00 - 14:00 C238 Läs framgångsrikt! Read for Success! - Read along in the library Eklund Kaj
Huldén Barbara
Kimberley Nigel
Nyström Janne
Sandell Magdalena
Småros Anna
Vocke Jonna
2023-10-17 13:00 - 14:30 D4107-08 Strategic Marketing and Research Kietz Tove
2023-10-19 09:00 - 11:30 F143 Strategic Marketing and Research - Exam Kietz Tove
2023-11-02 09:00 - 12:00 B327 Strategic Marketing and Research Extra Research workshop for agreed compensations. See information in Itslearning. NOT mandatory. Kietz Tove
2023-11-16 09:00 - 11:30 F249 Strategic Marketing and Research - Re-exam 1 Kietz Tove
2023-12-15 13:00 - 15:30 A311 Strategic Marketing and Research - Re-exam 2 Kietz Tove

Kurs och studieplanssökning