The course is included in these curricula and study modules
- Business administration 2013 (marketing) - Marketing
- Business administration 2014 (marketing) - Marketing
- Business administration 2015 (marketing) - Marketing
- Business administration 2016 (marketing) - Marketing
- Business administration 2017 (marketing) - Marketing
- Business administration 2018 (marketing) - Marketing
- Business administration 2019 - Marketing
- Business administration 2020 - Marketing
- Business administration 2021 - Marketing - advanced studies
- Business administration 2022 - Marketing - advanced studies
- Business administration 2023 - Marketing - advanced studies
- International business 2019 - Marketing
- International business 2020 - Marketing
- International business 2021 - Marketing - advanced studies
- International business 2022 - Marketing - advanced studies
- International business 2023 - Marketing - advanced studies
The course takes place in period
1 (2023-08-01 to 2023-10-22)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
In this study unit the focus lies on the following
competencies:
Competence in customer-centric thinking
Fact-based decision making competence
Communicative competence
Ethical competence
Learning competence
SDG's in focus: 4, 8, 9, 12
Learning outcomes
Upon completion of this study unit:
You understand the importance of developing a marketing strategy.
(Knowledge, Approach)
You comprehended the fundamentals of creating customer value, branding
and product strategy. (Knowledge)
You have knowledge in how to conduct market research.
(Skills)
Course contents
Lectures on strategic topics in Marketing, workshops
in Market research, group work and individual
assignments, also a book exam.
Prerequisites and co-requisites
Introduction to Marketing
Previous course names
None
Additional information
Attendance is highly recommended throughout the
study unit. The rules concerning attendance and
grading will be explained during the
introduction lecture. The information given in this
content description is subject to change.
Recommended or required reading
Kotler, Philip & Keller, Kevin Lane: "Marketing
Management" 15th Global edition
Study activities
- Lectures - 40 hours
- Practical exercises - 30 hours
- Individual studies - 65 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Exams (written-, oral-, home-)
- Essays, reports, productions and portfolio
Assessment requirements
Examination: book exam, assignments both in class
workshops and as homework, both in groups and
individual.
The details of assignments and ev. project will
be given during the lectures and on Itslearning.
Book exam during Period 1 and two
re-examinations during Period 2.
The examination for the study unit must be
passed by min. 50% of total points. More detailed
about which examinations are mandatory will be
given during introduction lecture.
Teacher
Kietz Tove
Examiner
Kietz Tove
Home page of the course
Group size
No limit (54 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2023-08-10 to 2023-08-30
Assessment methods
- Date of examination will be announced later - Exams
- Date will be announced later - Reports and productions
| Date | Time | Room | Title | Description | Organizer |
|---|---|---|---|---|---|
| 2023-09-05 | 09:00 - 10:30 | D4107-08 | Strategic Marketing and Research - Introduction | Kietz Tove | |
| 2023-09-07 | 09:00 - 10:30 | D4107-08 | Strategic Marketing and Research | Kietz Tove | |
| 2023-09-12 | 09:00 - 10:30 | D4107-08 | Strategic Marketing and Research | Kietz Tove | |
| 2023-09-14 | 09:00 - 11:00 | F249 | Strategic Marketing and Research | Kietz Tove | |
| 2023-09-19 | 13:00 - 14:30 | D4107-08 | Strategic Marketing and Research | Kietz Tove | |
| 2023-09-20 | 09:30 - 10:15 | A409 | Läs framgångsrikt!/ Read for Success! | At campus, or zoom if you can´t be present: link:https://arcada.zoom.us/j/66158363380 | Eklund Kaj Forsskåhl Mona Huldén Barbara Kimberley Nigel Nyström Janne Sandell Magdalena Småros Anna Vocke Jonna |
| 2023-09-22 | 09:00 - 11:30 | D4107-08 | Strategic Marketing and Research | Research Workshop | Kietz Tove |
| 2023-09-26 | 09:00 - 10:30 | D4107-08 | Strategic Marketing and Research | Kietz Tove | |
| 2023-09-28 | 09:00 - 11:30 | D4107-08 | Strategic Marketing and Research | Research Workshop | Kietz Tove |
| 2023-10-05 | 09:00 - 11:30 | D4107-08 | Strategic Marketing and Research | Research Workshop | Kietz Tove |
| 2023-10-10 | 14:30 - 16:00 | D4106 | Strategic Marketing and Research | Kietz Tove | |
| 2023-10-12 | 09:00 - 11:30 | F249 | Strategic Marketing and Research | Research Workshop | Kietz Tove |
| 2023-10-13 | 10:30 - 12:00 | D4107-08 | Strategic Marketing and Research | Kietz Tove | |
| 2023-10-13 | 13:00 - 14:00 | C238 | Läs framgångsrikt! Read for Success! - Read along in the library | Eklund Kaj Huldén Barbara Kimberley Nigel Nyström Janne Sandell Magdalena Småros Anna Vocke Jonna |
|
| 2023-10-17 | 13:00 - 14:30 | D4107-08 | Strategic Marketing and Research | Kietz Tove | |
| 2023-10-19 | 09:00 - 11:30 | F143 | Strategic Marketing and Research - Exam | Kietz Tove | |
| 2023-11-02 | 09:00 - 12:00 | B327 | Strategic Marketing and Research | Extra Research workshop for agreed compensations. See information in Itslearning. NOT mandatory. | Kietz Tove |
| 2023-11-16 | 09:00 - 11:30 | F249 | Strategic Marketing and Research - Re-exam 1 | Kietz Tove | |
| 2023-12-15 | 13:00 - 15:30 | A311 | Strategic Marketing and Research - Re-exam 2 | Kietz Tove |