Kursen ingår i dessa läroplaner och studiehelheter

Nivå/kategori

Yrkesstudier

Undervisningsspråk

Engelska

Kurstyp

Obligatorisk

Cykel/nivå

Yrkeshögskoleexamen

Rekommenderat studieår

2

Omfattning

5 sp

Kompetensmål

In this study unit the focus lies on the following
competencies:

Customer Centric Competence
Technological Competence
Innovation and Development Competence

Läranderesultat

Upon completion of this study unit:

You have a good understanding of what it takes
to answer critical business questions through
design, prototyping, and testing ideas with
customers. (Knowledge)

You have the ability to work in teams to
innovate new concepts and services for the tourism
industry. (Skills)

You can use different methods and tools that are
used in the design sprint approach. (Skills)

You can convert ideas to prototypes for new
services in a time-constrained situation. (Skills)

You have a customer oriented mindset, display
curiosity in teamwork, and present views and
arguments constructively in a professional
context.
(Approach)

Innehåll

- design sprints
- design thinking
- customer centric approach
- ideation techniques
- sketching, wireframes, and prototyping
- Content Management Systems (CMS)
- content marketing
- CRO techniques
- Usability Testing Methods

Förkunskaper

Introduction to the Tourism Industry

Kursen ersätter följande kurser

Digital Service Development

Litteratur

Knapp, J., Zeratsky, J. & Kowitz, B. 2016.
Sprint: How to solve big problems and test new
ideas in just five
days.

Bly, R. W. 2018. The digital marketing handbook:
A step-by-step guide to
creating websites that sell.

Material in itslearning.

Studieaktiviteter

  • Föreläsningar - 30 timmar
  • Studiebesök och demonstrationer - 10 timmar

Arbetsbelastning

  • Kursens totala antal arbetstimmar: 40 timmar
  • Varav självstyrda studieformer: 40 timmar
  • Varav schemalagda studier: 0 timmar

Undervisningsform

Närundervisning

Examinationsformer

  • Demonstrationer och färdighetsprov
  • Essä, rapporter, produktioner och portfolio

Examinationskrav

To pass the course the student should
accomplish the following:

-group assignments
-individual assignments

Lärare

Forsström Mikael

Examinator

Forsström Mikael

Kursens hemsida

Antal kursplatser

Ingen begränsning

Delprestation i kraft till

12 månader efter kursens slutdatum

Examinationsformer

  • Datum meddelas senare - Demonstrationer och presentationer
  • Datum meddelas senare - Rapporter och produktioner

Kurs och studieplanssökning