AB-3-007 (0) - Service design

• Informationsteknik 2018 - Digital transformation
• Företagsekonomi 2016 (logistik) - Digital transformation
• Företagsekonomi 2016 (marknadsföring) - Digital transformation
• Företagsekonomi 2016 (turism) - Digital transformation
• Företagsekonomi 2017 (logistik) - Digital transformation
• Företagsekonomi 2017 (marknadsföring) - Digital transformation
• Företagsekonomi 2017 (turism) - Digital transformation
• Företagsekonomi 2018 (logistik) - Service development
• Företagsekonomi 2018 (marknadsföring) - Service development
• Företagsekonomi 2018 (turism) - Service development
• Företagsekonomi 2019 - Service development
• Företagsekonomi 2020 - Service development
• International business 2016 - Digital transformation
• International business 2017 - Digital transformation
• International business 2018 - Service development
• International business 2019 - Service development
• International business 2020 - Service development

• 3 (2020-01-01 till 2020-03-22)
• 4 (2020-03-23 till 2020-07-31)

Engelska

Valfri

Yrkeshögskoleexamen

3

5 sp

The aim of the course is that students will learn
the basics of design thinking and service design
as well as methodologies and approaches currently
used as best practices in business environment.
Students will know how to think about the
behavioural touchpoints a user may have within a
company, and how those touchpoints can be better
designed to support a more comprehensive and
purposeful customer experience (business value).
The aim is also that students will learn to think
about narrative structures, and consider products
and services in a larger, experiential context.

After the completion of the course, students:

• Understand the fundamental concepts of
  design thinking
• Understand the fundamental concepts of
  service design
• Understand the importance of a
  customer experience
• Understand the concepts of scenario
  development and storytelling
• Understand methods for customer journey
  mapping, ideation, prototyping and testing

• design thinking
• service design
• buyer persona
• customer journey mapping
• storytelling
• scenario development
• prototyping

Basic business courses need to be
completed,especially marketing

This course is the second course of the module
Digital Transformation. The module is planned to
be taken as a whole 15 credits package. The other
two courses are called Strategies in a Digital
Economy and Customer experience Management.

Due to the exceptional situation created by the
Coronavirus and the closing of the University,
the course has been altered in the following way:
the rest of the course is done online SEE
ITSLEARNING FILE WITH NEW EXAMINATION AND
TIMESCHEDULE.

This is Service Design Thinking : Basics-Tools-
Cases
Stickdorn, Marc ; Schneider, Jakob
BIS Publishers 2012. 1st ed
Ebook Central Yrkeshögskolan Arcada - Arcada
Finna

Material in itslearning

Various blogs, websites and handbooks on the web

• Föreläsningar - 10 timmar
• Studiebesök och demonstrationer - 10 timmar
• Praktiska övningar - 50 timmar
• Projekt- och produktionsarbete/konstnärlig verksamhet - 40 timmar
• Nätbaserade - 25 timmar

• Kursens totala antal arbetstimmar: 135 timmar
• Varav självstyrda studieformer: 135 timmar
• Varav schemalagda studier: 0 timmar

Närundervisning

• Tentamina (skriftliga-, muntliga-, hem-)
• Essä, rapporter, produktioner och portfolio

To pass the course the student should pass the
following examinations:
Course book assignments online
Workshop productions
Reflective assignments
DETAILED INFORMATION ABOUT EXAMINATION WILL BE
TOLD DURING MANDATORY INTRODUCTION LECTURE.

• Kietz Tove
• Tigerstedt Christa

Kietz Tove

https://arcada.itslearning.com/ Extern länk

Ingen begränsning (30 studenter anmälda)

12 månader efter kursens slutdatum

2019-12-24 till 2020-03-08

• Tentdatum meddelas senare - Tentamina
• Datum meddelas senare - Rapporter och produktioner