Kursens undervisningsperiod

  • 3 (2020-01-01 till 2020-03-22)
  • 4 (2020-03-23 till 2020-07-31)









Rekommenderat studieår



5 sp


The aim of the course is that students will learn the basics of design thinking and service design as well as methodologies and approaches currently used as best practices in business environment. Students will know how to think about the behavioural touchpoints a user may have within a company, and how those touchpoints can be better designed to support a more comprehensive and purposeful customer experience (business value). The aim is also that students will learn to think about narrative structures, and consider products and services in a larger, experiential context.


After the completion of the course, students: - Understand the fundamental concepts of design thinking - Understand the fundamental concepts of service design - Understand the importance of a customer experience - Understand the concepts of scenario development and storytelling - Understand methods for customer journey mapping, ideation, prototyping and testing


- design thinking - service design - buyer persona - customer journey mapping - storytelling - scenario development - prototyping


Basic business courses need to be completed,especially marketing

Mer information

This course is the second course of the module Digital Transformation. The module is planned to be taken as a whole 15 credits package. The other two courses are called Strategies in a Digital Economy and Customer experience Management. Due to the exceptional situation created by the Coronavirus and the closing of the University, the course has been altered in the following way: the rest of the course is done online SEE ITSLEARNING FILE WITH NEW EXAMINATION AND TIMESCHEDULE.


This is Service Design Thinking : Basics-Tools- Cases Stickdorn, Marc ; Schneider, Jakob BIS Publishers 2012. 1st ed Ebook Central Yrkeshögskolan Arcada - Arcada Finna Material in itslearning Various blogs, websites and handbooks on the web


  • Föreläsningar - 10 timmar
  • Studiebesök och demonstrationer - 10 timmar
  • Praktiska övningar - 50 timmar
  • Projekt- och produktionsarbete/konstnärlig verksamhet - 40 timmar
  • Nätbaserade - 25 timmar


  • Kursens totala antal arbetstimmar: 135 timmar
  • Varav självstyrda studieformer: 135 timmar
  • Varav schemalagda studier: 0 timmar




  • Tentamina (skriftliga-, muntliga-, hem-)
  • Essä, rapporter, produktioner och portfolio


To pass the course the student should pass the following examinations: Course book assignments online Workshop productions Reflective assignments DETAILED INFORMATION ABOUT EXAMINATION WILL BE TOLD DURING MANDATORY INTRODUCTION LECTURE.


  • Kietz Tove
  • Tigerstedt Christa


Kietz Tove

Kursens hemsida


Antal kursplatser

Ingen begränsning (30 studenter anmälda)

Delprestation i kraft till

12 månader efter kursens slutdatum


2019-12-24 till 2020-03-08


  • Tentdatum meddelas senare - Tentamina
  • Datum meddelas senare - Rapporter och produktioner
Datum Tid Rum Titel Beskrivning Organisatör
2020-03-09 08:30 - 12:30 B320 Service design Kietz Tove
Tigerstedt Christa
2020-03-11 12:45 - 15:45 D4107-08 Service design Kietz Tove
Tigerstedt Christa
2020-03-23 09:15 - 12:15 Service design Starting in Zoom at 9.15: https://arcada.zoom.us/j/7567553130 Kietz Tove
Tigerstedt Christa
2020-03-24 09:15 - 12:15 Service design kietztov@arcada.fi is inviting you to a scheduled Zoom meeting. Topic: Service Design workshop Storyboards Time: Mar 24, 2020 09:15 AM Kiev Join Zoom Meeting https://arcada.zoom.us/j/3387571300 Kietz Tove
Tigerstedt Christa
2020-03-30 09:15 - 12:15 Service design Join Zoom Meeting https://arcada.zoom.us/j/466517852 Kietz Tove
Tigerstedt Christa
2020-04-01 13:00 - 16:00 Service design Join Zoom Meeting https://arcada.zoom.us/j/754967577 Kietz Tove
Tigerstedt Christa
2020-04-06 10:00 - 12:00 Service design Presentations of Prototypes in Zoom. Link will be provided here and in itslearning. Forsström Mikael
Kietz Tove
Tigerstedt Christa

Kurs- och studieplansökning