Kursen ingår i dessa läroplaner och studiehelheter
Kursens undervisningsperiod
3 (2020-01-01 till 2020-03-22)
Nivå/kategori
Undervisningsspråk
Engelska
Kurstyp
Obligatorisk
Cykel/nivå
Yrkeshögskoleexamen
Rekommenderat studieår
2
Omfattning
5 sp
Kompetensmål
The aim of the course is to introduce the student to digital business
development in a tourism context. By using the design sprint method,
a
time-constrained process, and utlizing design thinking the student is
able
to introduce a new service to the market. The student knows after the
completion of the course what it takes to create a positive customer
experience with a goal to deliver real value at every single customer
touch point.
Läranderesultat
At the end of the course the student:
- knows new emerging technologies
- is able to analyze and improve different online services
- is able to develop strategies for a multi-device and multi-channel
approach
- is familiar with the customer oriented approach and can implement
it
to reach customers online
- is able to monitor and analyse customer experiences across
various touchpoints
- can optimize for better experiences and interactions based on
multiple metrics
- is familiar with the design sprint method and knows how to use it
when bringing a new service to the market.
Innehåll
- content marketing
- Usability tests
- Traffic Analysis
- Conversions
- Search Engine Optimization
- Customer Experience Journey
- design thinking
- design sprint method
Förkunskaper
Introduction to the Tourism Industry
Litteratur
Knapp, J., Zeratsky, J. & Kowitz, B. 2016. Sprint: How to solve big
problems and test new ideas in just five days. New York: Simon &
Schuster Paperbacks.
Bly, R. W. 2018. The digital marketing handbook: A step-by-step
guide to creating websites that sell. [Irvine, California]: Entrepreneur
Press.
Linkedin Learning and itslearning material
Studieaktiviteter
- Föreläsningar - 30 timmar
- Studiebesök och demonstrationer - 10 timmar
Arbetsbelastning
- Kursens totala antal arbetstimmar: 40 timmar
- Varav självstyrda studieformer: 40 timmar
- Varav schemalagda studier: 0 timmar
Undervisningsform
Närundervisning
Examinationsformer
- Demonstrationer och färdighetsprov
- Essä, rapporter, produktioner och portfolio
Examinationskrav
To pass the course the student should
accomplish the following:
Hand-in assignments during the course.
Lärare
Forsström Mikael
Examinator
Forsström Mikael
Kursens hemsida
Antal kursplatser
Ingen begränsning (20 studenter anmälda)
Delprestation i kraft till
12 månader efter kursens slutdatum
Kursanmälningstid
2019-12-05 till 2020-01-08
Examinationsformer
- Datum meddelas senare - Demonstrationer och presentationer
- Datum meddelas senare - Rapporter och produktioner
Datum | Tid | Rum | Titel | Beskrivning | Organisatör |
---|---|---|---|---|---|
2020-01-14 | 13:00 - 16:00 | E384 | Digital Service Development | Forsström Mikael | |
2020-01-23 | 09:15 - 13:00 | E384 | Digital Service Development | Forsström Mikael | |
2020-01-30 | 09:15 - 13:00 | E384 | Digital Service Development | Forsström Mikael | |
2020-02-06 | 09:15 - 13:00 | E384 | Digital Service Development | Forsström Mikael | |
2020-02-11 | 12:15 - 16:00 | E384 | Digital Service Development | Forsström Mikael | |
2020-02-27 | 08:30 - 12:00 | E384 | Digital Service Development | Forsström Mikael | |
2020-03-05 | 13:15 - 16:00 | E384 | Digital Service Development | Forsström Mikael |