Kursen ingår i dessa läroplaner och studiehelheter
- Företagsekonomi 2013 (marknadsföring) - Marknadsföring
- Företagsekonomi 2014 (marknadsföring) - Marknadsföring
- Företagsekonomi 2015 (marknadsföring) - Marknadsföring
- Företagsekonomi 2016 (marknadsföring) - Marknadsföring
- Företagsekonomi 2017 (marknadsföring) - Marknadsföring
- Företagsekonomi 2018 (marknadsföring) - Marknadsföring
- Företagsekonomi 2019 - Marknadsföring
- International business 2019 - Marknadsföring
Kursens undervisningsperiod
3 (2020-01-01 till 2020-03-22)
Nivå/kategori
Undervisningsspråk
Engelska
Kurstyp
Obligatorisk
Cykel/nivå
Yrkeshögskoleexamen
Rekommenderat studieår
2
Omfattning
5 sp
Kompetensmål
After completing the course the student will be
able to describe, explain and evaluate a number of
concepts and models used in marketing communication and brand building, and explain and exemplify how these concepts relate to each other both strategically and tactically. In addition, the student will be able to apply the knowledge
and through analysis obtain any marketing
communication problems to solve.
Läranderesultat
This course will introduce you to the commercial
communication industries including marketing, branding, advertising by taking an umbrella look at brands, brand strategy, marketing and communication strategy, market research, advertising, PR and sponsorship plus the vital role that knowing your audiences plays in a successful communications campaign from a local, national and global perspective.
Innehåll
Demonstrate an understanding of the strategic
objectives of commercial communication in media
organizational contexts. Demonstrate an understanding of the importance of identifying, differentiating and relating to target
audiences in successful commercial campaigns.
Demonstrate an understanding of storytelling in
a creative commercial context. Demonstrate knowledge of a media organisation´s structure and an understanding of how this relates to its
operation and performance. Demonstrate an understanding of the relationship
between business strategy and creative products.
Gather, interpret and present evidence in order
to deliver the project brief. Work collaboratively with others to respond to the project brief.
Förkunskaper
Introduction to marketing
Litteratur
Marketing Communications
by Chris Fill and Louisa Osmond, 2006/2017, Edinburgh Business School
Designing Brand Identity: An Essential Guide for the Whole Branding Team
by Alina Wheeler and Debbie Millman, Fifth Edition, 2017, John Wiley & Sons, Incorporated
Other material presented during the course.
Studieaktiviteter
Nätbaserade - 135 timmar
Arbetsbelastning
- Kursens totala antal arbetstimmar: 135 timmar
- Varav självstyrda studieformer: 135 timmar
- Varav schemalagda studier: 0 timmar
Undervisningsform
Handledd nätundervisning
Examinationsformer
Tentamina (skriftliga-, muntliga-, hem-)
Examinationskrav
Students are expected to have read the
appropriate chapter(s) from the text before each assignment. To pass the course, it is crucial to keep the timetable! For passing the course you need at least 50 points (maximum 100 points)
If you by the end of the course, do not have
collected minimum 50 points, you have to attend a written exam based on the given material.
Lärare
- Halmén Mia
- Henriksson Robert
Examinator
Henriksson Robert
Kursens hemsida
Antal kursplatser
Ingen begränsning (87 studenter anmälda)
Delprestation i kraft till
12 månader efter kursens slutdatum
Kursanmälningstid
2019-12-24 till 2020-01-08
Examinationsformer
Tentdatum meddelas senare - Tentamina
Datum | Tid | Rum | Titel | Beskrivning | Organisatör |
---|---|---|---|---|---|
2020-01-22 | 13:00 - 16:00 | D4107-08 | Market Communication and Branding (Online Course) | Introduction Session - Compulsory | Halmén Mia Henriksson Robert |