Kursen ingår i dessa läroplaner och studiehelheter
- Informationsteknik 2018 - Digital transformation
- Företagsekonomi 2016 (logistik) - Digital transformation
- Företagsekonomi 2016 (marknadsföring) - Digital transformation
- Företagsekonomi 2016 (turism) - Digital transformation
- Företagsekonomi 2017 (logistik) - Digital transformation
- Företagsekonomi 2017 (marknadsföring) - Digital transformation
- Företagsekonomi 2017 (turism) - Digital transformation
- Företagsekonomi 2018 (logistik) - Service development
- Företagsekonomi 2018 (marknadsföring) - Service development
- Företagsekonomi 2018 (turism) - Service development
- Företagsekonomi 2019 - Service development
- Företagsekonomi 2020 - Service development
- Företagsekonomi 2021 - Tjänsterutveckling - avancerade studier
- Företagsekonomi 2022 - Tjänsterutveckling - avancerade studier
- International business 2016 - Digital transformation
- International business 2017 - Digital transformation
- International business 2018 - Service development
- International business 2019 - Service development
- International business 2020 - Service development
- International business 2021 - Tjänsterutveckling - avancerade studier
- International business 2022 - Tjänsterutveckling - avancerade studier
Kursens undervisningsperiod
- 1 (2022-08-01 till 2022-10-23)
- 2 (2022-10-24 till 2022-12-31)
Nivå/kategori
Undervisningsspråk
Engelska
Kurstyp
Obligatorisk
Cykel/nivå
Yrkeshögskoleexamen
Rekommenderat studieår
3
Omfattning
5 sp
Kompetensmål
Within this study unit we will focus on the
following competencies:
Customer-centric Competence
Fact-based decision making Competence
Communicative and Social Competence
​Learning Competence
SDG's in focus: 4,8,9,12
Läranderesultat
Once you have completed the study unit you will
have..
- learned the basics of design thinking and
service design as well as methodologies and
approaches currently used as best practices in
business environment. (knowledge, skills)
- know how to think about the behavioural
touchpoints a user may have within a company, and
how those touchpoints can be better designed to
support a more comprehensive and purposeful
customer experience (business value).(attitude,
skill)
- students will learn to think about narrative
structures, and consider products and services in
a larger, experiential context. (attitude, skill)
Innehåll
Group work in workshops designed as a service
design process. And individual selfstudies of
ebook and articles.
Contents
- design thinking
- service design
- buyer persona
- customer journey mapping
- storytelling
- scenario development
- prototyping
Förkunskaper
Basic business study units need to be completed,
especially marketing + 20 completed from the subject
module.
Mer information
This study unit is the second unit of the module
Digital Transformation. The module is planned to
be taken as a whole 15 credits package. The other
two units are called Strategies in a Digital
Economy and Customer experience Management. THIS
STUDY UNIT IS STUDIED ON CAMPUS (if not restricted
by authorities) and it stretches one week
into Period 2.
Litteratur
This is Service Design Thinking : Basics-Tools-
Cases
Stickdorn, Marc ; Schneider, Jakob
BIS Publishers 2012. 1st ed
Ebook Central Yrkeshögskolan Arcada - Arcada
Finna
Material in itslearning
Various blogs, websites and handbooks on the web
Studieaktiviteter
- Föreläsningar - 20 timmar
- Studiebesök och demonstrationer - 10 timmar
- Praktiska övningar - 30 timmar
- Projekt- och produktionsarbete/konstnärlig verksamhet - 15 timmar
- Självstudier - 35 timmar
- Nätbaserade - 25 timmar
Arbetsbelastning
- Kursens totala antal arbetstimmar: 135 timmar
- Varav självstyrda studieformer: 135 timmar
- Varav schemalagda studier: 0 timmar
Undervisningsform
Närundervisning
Examinationsformer
- Tentamina (skriftliga-, muntliga-, hem-)
- Essä, rapporter, produktioner och portfolio
Examinationskrav
To pass the study unit the student should pass the
following examinations:
Book assignments; online quiz, article
assignments
Workshop activity, productions and reflective
dialogue
Reflective article assignments
DETAILED INFORMATION ABOUT EXAMINATION WILL BE
TOLD DURING MANDATORY INTRODUCTION LECTURE.This
study unit is consisting of practical learnings
and
dialogues during workshops that will be assessed.
Lärare
- Kietz Tove
- Tigerstedt Christa
Examinator
Kietz Tove
Kursens hemsida
Antal kursplatser
Ingen begränsning (31 studenter anmälda)
Delprestation i kraft till
12 månader efter kursens slutdatum
Kursanmälningstid
2022-08-10 till 2022-08-25
Examinationsformer
- Tentdatum meddelas senare - Tentamina
- Datum meddelas senare - Rapporter och produktioner
Datum | Tid | Rum | Titel | Beskrivning | Organisatör |
---|---|---|---|---|---|
2022-09-22 | 14:45 - 15:45 | B522 | Service Design | Mandatory participation | Kietz Tove Tigerstedt Christa |
2022-10-04 | 09:15 - 11:45 | D4106 | Service Design | Workshop1:Personas | Kietz Tove |
2022-10-06 | 12:15 - 14:45 | B320 | Service Design | Workshop 2: Customer Journeys | Kietz Tove |
2022-10-10 | 09:00 - 11:30 | B320 | Service Design | Workshop 3: Ideation and Creativity | Tigerstedt Christa |
2022-10-13 | 12:00 - 16:00 | F367 | Service Design | WS 4: Robolab, in 4 smaller groups 1 hour timeslots (sign up in its) Basics in bot whisperingSurvey on bots in service tasks | Biström Dennis Kietz Tove Tigerstedt Christa |
2022-10-20 | 12:00 - 14:30 | B522 | Service Design | Workshop 5: Storyboards and Scenarioplanning | Kietz Tove Tigerstedt Christa |
2022-10-25 | 13:00 - 16:00 | A409 | Service Design | Workshop 6: Prototyping | Kietz Tove Tigerstedt Christa |
2022-10-27 | 12:15 - 15:30 | B320 | Service Design | Workshop 7: Group work presentations | Kietz Tove Remes Katja Tigerstedt Christa |