Kursens undervisningsperiod

3 (2020-01-01 till 2020-03-22)

Nivå/kategori

Yrkesstudier

Undervisningsspråk

Engelska

Kurstyp

Obligatorisk

Cykel/nivå

Yrkeshögskoleexamen

Rekommenderat studieår

2

Omfattning

5 sp

Kompetensmål

The aim of the course is to introduce the student to digital business
development in a tourism context. By using the design sprint method,
a
time-constrained process, and utlizing design thinking the student is
able
to introduce a new service to the market. The student knows after the
completion of the course what it takes to create a positive customer
experience with a goal to deliver real value at every single customer
touch point.

Läranderesultat

At the end of the course the student:

  • knows new emerging technologies
  • is able to analyze and improve different online services
  • is able to develop strategies for a multi-device and multi-channel
    approach
  • is familiar with the customer oriented approach and can implement
    it
    to reach customers online
  • is able to monitor and analyse customer experiences across
    various touchpoints
  • can optimize for better experiences and interactions based on
    multiple metrics
  • is familiar with the design sprint method and knows how to use it
    when bringing a new service to the market.

Innehåll

  • content marketing
  • Usability tests
  • Traffic Analysis
  • Conversions
  • Search Engine Optimization
  • Customer Experience Journey
  • design thinking
  • design sprint method

Förkunskaper

Introduction to the Tourism Industry

Litteratur

Knapp, J., Zeratsky, J. & Kowitz, B. 2016. Sprint: How to solve big
problems and test new ideas in just five days. New York: Simon &
Schuster Paperbacks.

Bly, R. W. 2018. The digital marketing handbook: A step-by-step
guide to creating websites that sell. [Irvine, California]: Entrepreneur
Press.

Linkedin Learning and itslearning material

Studieaktiviteter

  • Föreläsningar - 30 timmar
  • Studiebesök och demonstrationer - 10 timmar

Arbetsbelastning

  • Kursens totala antal arbetstimmar: 40 timmar
  • Varav självstyrda studieformer: 40 timmar
  • Varav schemalagda studier: 0 timmar

Undervisningsform

Närundervisning

Examinationsformer

  • Demonstrationer och färdighetsprov
  • Essä, rapporter, produktioner och portfolio

Examinationskrav

To pass the course the student should
accomplish the following:

Hand-in assignments during the course.

Lärare

Forsström Mikael

Examinator

Forsström Mikael

Antal kursplatser

Ingen begränsning (20 studenter anmälda)

Delprestation i kraft till

12 månader efter kursens slutdatum

Kursanmälningstid

2019-12-05 till 2020-01-08

Examinationsformer

  • Datum meddelas senare - Demonstrationer och presentationer
  • Datum meddelas senare - Rapporter och produktioner
Rumsbokningar
Datum Tid Rum Titel Beskrivning Organisatör
2020-01-14 13:00 - 16:00 E384 Digital Service Development Forsström Mikael
2020-01-23 09:15 - 13:00 E384 Digital Service Development Forsström Mikael
2020-01-30 09:15 - 13:00 E384 Digital Service Development Forsström Mikael
2020-02-06 09:15 - 13:00 E384 Digital Service Development Forsström Mikael
2020-02-11 12:15 - 16:00 E384 Digital Service Development Forsström Mikael
2020-02-27 08:30 - 12:00 E384 Digital Service Development Forsström Mikael
2020-03-05 13:15 - 16:00 E384 Digital Service Development Forsström Mikael

Kurs och studieplanssökning