AB-3-007

• Företagsekonomi 2016 (logistik) - Digital transformation
• Företagsekonomi 2016 (marknadsföring) - Digital transformation
• Företagsekonomi 2016 (turism) - Digital transformation
• Företagsekonomi 2017 (logistik) - Digital transformation
• Företagsekonomi 2017 (marknadsföring) - Digital transformation
• Företagsekonomi 2017 (turism) - Digital transformation
• International business 2016 - Digital transformation
• International business 2017 - Digital transformation
• International business 2018 - Digital transformation

• 3 (2019-01-01 till 2019-03-17)
• 4 (2019-03-18 till 2019-07-31)

Engelska

Valfri

Yrkeshögskoleexamen

3

5 sp

The aim of the course is that students will learn
the basics of design thinking and service design
as well as methodologies and approaches currently
used as best practices in business environment.
Students will know how to think about the
behavioural touchpoints a user may have within a
company, and how those touchpoints can be better
designed to support a more comprehensive and
purposeful customer experience (business value).
The aim is also that students will learn to think
about narrative structures, and consider products
and services in a larger, experiential context.

After the completion of the course, students:
- Understand the fundamental concepts of design
thinking
- Understand the fundamental concepts of service
design
- Understand the importance of a customer
experience
- Understand the concepts of Scenario development
and storytelling
- Customer journey mapping

- design thinking
- service design
- buyer persona
- customer journey mapping
- storytelling
- scenario development

Basic business courses need to be
completed,especially marketing

This course is the second course of the module
Digital Transformation. The module is planned to
be taken as a whole 15 credits package. The other
two courses are called Strategies in a Digital
Economy and Customer experience Management

Material in itslearning

Various blogs, websites and handbooks on the web

• Föreläsningar - 30 timmar
• Studiebesök och demonstrationer - 10 timmar
• Praktiska övningar - 30 timmar
• Projekt- och produktionsarbete/konstnärlig verksamhet - 40 timmar
• Nätbaserade - 23 timmar

• Kursens totala antal arbetstimmar: 133 timmar
• Varav självstyrda studieformer: 133 timmar
• Varav schemalagda studier: 0 timmar

Närundervisning

• Tentamina (skriftliga-, muntliga-, hem-)
• Essä, rapporter, produktioner och portfolio

To pass the course the student should pass the
following examinations:

Documentation of the process and the methods has
central role in the course and its assessment

- 40% of points in course: Presence in workshops
- 40% of points in course: Documentation of
workshops
- 10% Sum-up of course documentation = final
documentation
- 10% Analysis of articles and like in an
assignment in the end of the course

• Fabricius Susanna
• Kietz Tove
• Tigerstedt Christa

Kietz Tove

https://arcada.itslearning.com/ Extern länk

Ingen begränsning (30 studenter anmälda)

12 månader efter kursens slutdatum

2018-12-25 till 2019-01-21

• Tentdatum meddelas senare - Tentamina
• Datum meddelas senare - Rapporter och produktioner