Kursen ingår i dessa läroplaner och studiehelheter
- International business management - a nordic focus 2014 - Marketing management
- International business management - a nordic focus 2015 - Marketing management
- International business management - a nordic focus 2016 - Marketing management
- International business management 2017 - Business management
- International business management 2018 - Business management
- International business management 2019 - Business management
- International business management 2020 (part-time) - Business management
- International business management 2020 (full-time) - Business management
- International business management 2021 (full-time) - Business management - specialised professional studies
- International business management 2021 (part-time) - Business management - specialised professional studies
- International business management 2022 (part-time) - Business management - specialised professional studies
- International business management 2022 (full-time) - Business management - specialised professional studies
Kursens undervisningsperiod
2 (2022-10-24 till 2022-12-31)
Nivå/kategori
Undervisningsspråk
Engelska
Kurstyp
Obligatorisk
Cykel/nivå
Högre yrkeshögskoleexamen
Rekommenderat studieår
1
Omfattning
5 sp
Kompetensmål
In this study unit the focus will be for you to
build the following competences:
- Competence in digital transformation of the
business landscape
- Competence in digital marketing activities and
developments.
- Competence in international business conduct,
spoken and written business communication,
teamwork
Läranderesultat
After completing the study unit, you:
(knowledge)
- have knowledge of theories and models of
individual behaviour change and user adoption and
acceptance of technology.
- comprehend different models for analyzing online
consumer behavior
- are able to examine the digital marketing
landscape
- can explore options for building traffic to Web
sites
- know how to analyze digital marketing activities
- understand the importance of adopting high
standards in conduct and communication
(skill)
- can evaluate digitalization needs, alternatives
and actions of businesses and provide reports on
the matter.
- have insights in digital solutions for online
advertising.
- can develop strategies for digital marketing
- can use a technology framework for analysing a
business environment.
- adopt a polite and polished style of written and
spoken communication.
(attitude)
- can take on an exploratory approach towards the
use of technology in businesses, such as social
media and content marketing.
- develop a critical but positive view on how to
solve business problems related to digital
transformation.
- increase your awareness of and adopt a
sensitivity towards differences in the code of
conduct in different business encounters.
Innehåll
- The digital marketing landscape: paid, earned
and owned media.
- Online consumer behavior
- Adoption of technology
- User experience
- Social media and content marketing
- Online advertising
- Search engine optimization
- Neuromarketing and eye tracking
- Digital marketing frameworks
Förkunskaper
A bachelor degree and at least two years work
experience gained after completing the higher
education degree.
Litteratur
Chaffey, D & Ellis-Chadwick, F. (2019). Digital
Marketing, Pearson 7th edition.
Ward, M. (2016). Data-driven marketing : in a
multi-channel, multi-device world, APSIS Roos
Tegner.
Undervisningsform
Närundervisning
Examinationsformer
- Essä, rapporter, produktioner och portfolio
- Presence in class
Examinationskrav
Two individual pre-assignments completed on time.
One group assignment completed on time.
Active presence in class (at least 50%).
Please, see also ItsLearning for detailed
information.
The examinations contribute to the final grade as
follows:
Pre-assignments 50%,
Group assignment 50%.
Lärare
Wehren Anna
Examinator
Eriksson Niklas
Kursens hemsida
Antal kursplatser
Ingen begränsning (25 studenter anmälda)
Delprestation i kraft till
12 månader efter kursens slutdatum
Kursanmälningstid
2022-10-10 till 2022-11-06
Examinationsformer
- Datum meddelas senare - Rapporter och produktioner
- Datum meddelas senare - Övriga uppgifter
Datum | Tid | Rum | Titel | Beskrivning | Organisatör |
---|---|---|---|---|---|
2022-11-15 | 16:30 - 20:00 | D4109 | Digital Marketing | Wehren Anna | |
2022-11-16 | 16:30 - 20:00 | D4109 | Digital Marketing | Wehren Anna | |
2022-11-17 | 16:30 - 20:00 | D4109 | Digital Marketing | Wehren Anna | |
2022-12-13 | 16:30 - 20:00 | D4109 | Digital Marketing | Wehren Anna | |
2022-12-14 | 16:30 - 20:00 | D4109 | Digital Marketing | Wehren Anna | |
2022-12-15 | 16:30 - 20:00 | D4109 | Digital Marketing | Wehren Anna |