MB-2-008 (0) - Planning and Preparing Market Entry in a Nordic Country

• International business management - a nordic focus 2012 - Nordic skill module
• International business management - a nordic focus 2014 - The nordic context
• International business management - a nordic focus 2015 - The nordic context
• International business management - a nordic focus 2016 - The nordic context
• International business management 2017 - The nordic context
• International business management 2019 - The nordic context
• International business management 2020 (part-time) - The nordic context
• International business management 2020 (full-time) - The nordic context
• International business management 2021 (full-time) - Business development in the nordics - specialised professional studies
• International business management 2021 (part-time) - Business development in the nordics - specialised professional studies
• International business management 2022 (part-time) - Business development in the nordics - specialised professional studies
• International business management 2022 (full-time) - Business development in the nordics - specialised professional studies
• International business management 2023 (full-time) - Business development in the nordics - specialised professional studies
• International business management 2023 (part-time) - Business development in the nordics - specialised professional studies

• 3 (2023-01-01 till 2023-03-19)
• 4 (2023-03-20 till 2023-07-31)

Engelska

Obligatorisk

Högre yrkeshögskoleexamen

1

5 sp

In this study unit the focus will be for you to
build the following
competences:

- Competence in managing and expanding a business
in changing conditions.
- Market research (Nordics)
- Competence in international business conduct,
spoken and written business communication,
teamwork

After completing the study unit, you:

(knowledge)
- can understand contemporary approaches to
strategy and discuss business challenges and
choices from a strategic perspective.
- can explain and discuss a company?s key business
processes and how these will be adapted to a
changing environment.
- obtain relevant information about new markets
and businesses. Know what to consider and how to
assess various options when entering new markets.
- understand the importance of adopting high
standards in conduct and communication, e.g.,
developing awareness/sensitivity regarding:
1) cultural differences in conduct and
communication,
2) the degree of formality/informality in
different forms of interaction,
3) codes of conduct in different situations, and
4) deadlines and agreements, reciprocal
expectations

(skill)
- can conduct business and environment analysis
(market research).
- can build a business case for expansion,
adoption of new technology, or other development.
- can assess different aspects of corporate and
business strategies. Can reassess strategic
choices in changing situations.
- develop presentation skills.
- adopt a polite and polished style of written and
spoken communication.

(attitude)
- develop strategic thinking.
- increase your awareness of and adopt a
sensitivity towards differences in the code of
conduct in different business encounters.
- develop a sensitivity to cultural differences,
especially in conduct and communication.
- perceive yourself as a self-starter and act
accordingly.

Seminar sessions with guest speakers from
businessworld
Relevant case studies
Articles and webinars
Case Company inputs and challenges
Group Assignment: Entry Plan into a Nordic
(Scandinavian) market
Presenting the plan to a professional board of
directors and caseowners.

A bachelor degree and at least two years work
experience gained after completing the higher
education degree, Nordic track first course
completed.

See English description

• Föreläsningar - 20 timmar
• Basgruppsarbete - 7 timmar
• Projekt- och produktionsarbete/konstnärlig verksamhet - 73 timmar
• Självstudier - 35 timmar

• Kursens totala antal arbetstimmar: 135 timmar
• Varav självstyrda studieformer: 135 timmar
• Varav schemalagda studier: 0 timmar

Flerformsundervisning (delvis nätundervisning handledd eller självstudier)

Essä, rapporter, produktioner och portfolio

See English description

Kietz Tove

Kietz Tove

https://arcada.itslearning.com/ Extern länk

Ingen begränsning (10 studenter anmälda)

12 månader efter kursens slutdatum

2022-12-10 till 2023-01-12

Datum meddelas senare - Rapporter och produktioner