Kursen ingår i dessa läroplaner och studiehelheter
- International business management - a nordic focus 2014 - Marketing management
- International business management - a nordic focus 2015 - Marketing management
- International business management - a nordic focus 2016 - Marketing management
- International business management 2017 - Business management
- International business management 2018 - Business management
- International business management 2019 - Business management
- International business management 2020 (part-time) - Business management
- International business management 2020 (full-time) - Business management
- International business management 2021 (full-time) - Business management - specialised professional studies
- International business management 2021 (part-time) - Business management - specialised professional studies
Kursens undervisningsperiod
2 (2021-10-25 till 2021-12-31)
Nivå/kategori
Undervisningsspråk
Engelska
Kurstyp
Obligatorisk
Cykel/nivå
Högre yrkeshögskoleexamen
Rekommenderat studieår
1
Omfattning
5 sp
Kompetensmål
The aim of the course is to provide an overview
of the digital marketing landscape and to
provide some guidelines to
the planning, execution and evaluation of
digital marketing activities.
Läranderesultat
At the end of the course the student is
expected to be able to
- describe the digital marketing landscape
- comprehend different models for analyzing
online consumer behavior and adoption of
information technology
- explore options for building traffic to Web
sites
- explain the special characteristics of social
media and content marketing
- have insights in online advertising
- analyze digital marketing activities
Innehåll
- The digital marketing landscape: paid, earned
and owned media.
- Online consumer behavior
- Adoption of technology
- User experience
- Social media and content marketing
- Online advertising
- Search engine optimization
- Neuromarketing and eye tracking
- Digital marketing frameworks
Förkunskaper
The prerequisites of the degree program- A bachelor
degree in business (or equivalent) and
at least two years work experience gained after
completing the higher education degree.
Litteratur
Chaffey, D & Ellis-Chadwick, F. (2019). Digital
Marketing, Pearson 7th edition.
Ward, M. (2016). Data-driven marketing : in a
multi-channel, multi-device world, APSIS Roos
Tegner.
Undervisningsform
Närundervisning
Examinationsformer
- Essä, rapporter, produktioner och portfolio
- Presence in class
Examinationskrav
Two individual pre-assignments completed on
time.
One group assignment completed on time.
Active presence in class (at least 50%).
Please, see also ItsLearning for detailed
information.
The examinations contribute to the final grade
as follows: Pre-assignments 50%,
Group assignment 50%.
Lärare
Wehren Anna
Examinator
Eriksson Niklas
Kursens hemsida
Antal kursplatser
Ingen begränsning (33 studenter anmälda)
Delprestation i kraft till
12 månader efter kursens slutdatum
Kursanmälningstid
2021-10-11 till 2021-11-07
Examinationsformer
- Datum meddelas senare - Rapporter och produktioner
- Datum meddelas senare - Övriga uppgifter
Datum | Tid | Rum | Titel | Beskrivning | Organisatör |
---|---|---|---|---|---|
2021-11-18 | 16:30 - 20:00 | Digital Marketing | https://arcada.zoom.us/j/65656639177?pwd=UGt4NHBQV0Z1SlBuY1VWd01PODVnQT09 Meeting ID: 656 5663 9177 Passcode: 492281 | Eriksson Niklas | |
2021-11-19 | 16:30 - 20:00 | Digital Marketing | https://arcada.zoom.us/j/65656639177?pwd=UGt4NHBQV0Z1SlBuY1VWd01PODVnQT09 Meeting ID: 656 5663 9177 Passcode: 492281 | Wehren Anna | |
2021-11-20 | 09:30 - 16:00 | Digital Marketing | https://arcada.zoom.us/j/65656639177?pwd=UGt4NHBQV0Z1SlBuY1VWd01PODVnQT09 Meeting ID: 656 5663 9177 Passcode: 492281 | Eriksson Niklas | |
2021-12-15 | 16:30 - 20:00 | Digital Marketing | https://arcada.zoom.us/j/65656639177?pwd=UGt4NHBQV0Z1SlBuY1VWd01PODVnQT09 Meeting ID: 656 5663 9177 Passcode: 492281 | Eriksson Niklas | |
2021-12-16 | 16:30 - 20:00 | Digital Marketing | https://arcada.zoom.us/j/65656639177?pwd=UGt4NHBQV0Z1SlBuY1VWd01PODVnQT09 Meeting ID: 656 5663 9177 Passcode: 492281 | Eriksson Niklas | |
2021-12-17 | 16:30 - 20:00 | Digital Marketing | This lecture is reserved for your group assignment work. | Eriksson Niklas |