MB-2-008 (0) - Planning and Preparing Market Entry in a Nordic Country

• International business management - a nordic focus 2012 - Nordic skill module
• International business management - a nordic focus 2014 - The nordic context
• International business management - a nordic focus 2015 - The nordic context
• International business management - a nordic focus 2016 - The nordic context
• International business management 2017 - The nordic context
• International business management 2019 - The nordic context
• International business management 2020 (part-time) - The nordic context
• International business management 2020 (full-time) - The nordic context
• International business management 2021 (full-time) - Business development in the nordics - specialised professional studies
• International business management 2021 (part-time) - Business development in the nordics - specialised professional studies

• 3 (2022-01-01 till 2022-03-13)
• 4 (2022-03-14 till 2022-07-31)

Engelska

Obligatorisk

Högre yrkeshögskoleexamen

1

5 sp

The aim of the course is to give an insight in
the various challenges and opportunities in
making a successful market entry in a Nordic
(Scandinavian) market. Moreover, the course
offers the students a chance to practice
presenting new business plans to a board of
directors.

At the end of the course the student is expected
to be able to
- explore business opportunities in the region
- analyze and evaluate the competitiveness
fundamentals of an industry in the Nordic
marketplace
- choose a market entry strategy and create a
well defined market entry action plan
- do a well defined report and a presentation
including recommendations to case company.

Seminar sessions with guest speakers from
businessworld
Relevant case studies
Articles and webinars
Case Company inputs and challenges
Group Assignment: Entry Plan into a Nordic
(Scandinavian) market
Presenting the plan to a professional board of
directors and caseowners.

A bachelor degree and at least two years work
experience gained after completing the higher
education degree, Nordic track Module 1 done.

• Föreläsningar - 20 timmar
• Basgruppsarbete - 7 timmar
• Projekt- och produktionsarbete/konstnärlig verksamhet - 73 timmar
• Självstudier - 35 timmar

• Kursens totala antal arbetstimmar: 135 timmar
• Varav självstyrda studieformer: 135 timmar
• Varav schemalagda studier: 0 timmar

Flerformsundervisning (delvis nätundervisning handledd eller självstudier)

Essä, rapporter, produktioner och portfolio

För godkänd prestation krävs att studenten
avlägger följande
examinationer:
Examination 1 ....
Examination 2 .... etc.
(examinationer = tentamina, demonstrationer och
presentationer, rapporter och produktioner,
uppsatser, samt
närvaro vid angivna tillfällen)

Examinationerna väger sinsemellan på följande
sätt: ...

Kietz Tove

Kietz Tove

https://arcada.itslearning.com/ Extern länk

Ingen begränsning (19 studenter anmälda)

12 månader efter kursens slutdatum

2021-12-20 till 2022-01-12

Datum meddelas senare - Rapporter och produktioner