AB-3-007 (0) - Service Design

• Informationsteknik 2018 - Digital transformation
• Företagsekonomi 2016 (logistik) - Digital transformation
• Företagsekonomi 2016 (marknadsföring) - Digital transformation
• Företagsekonomi 2016 (turism) - Digital transformation
• Företagsekonomi 2017 (logistik) - Digital transformation
• Företagsekonomi 2017 (marknadsföring) - Digital transformation
• Företagsekonomi 2017 (turism) - Digital transformation
• Företagsekonomi 2018 (logistik) - Service development
• Företagsekonomi 2018 (marknadsföring) - Service development
• Företagsekonomi 2018 (turism) - Service development
• Företagsekonomi 2019 - Service development
• Företagsekonomi 2020 - Service development
• Företagsekonomi 2021 - Tjänsterutveckling - avancerade studier
• Företagsekonomi 2022 - Tjänsterutveckling - avancerade studier
• Företagsekonomi 2023 - Tjänsterutveckling - avancerade studier
• International business 2016 - Digital transformation
• International business 2017 - Digital transformation
• International business 2018 - Service development
• International business 2019 - Service development
• International business 2020 - Service development
• International business 2021 - Tjänsterutveckling - avancerade studier
• International business 2022 - Tjänsterutveckling - avancerade studier
• International business 2023 - Tjänsterutveckling - avancerade studier

1 (2023-08-01 till 2023-10-22)

Engelska

Obligatorisk

Yrkeshögskoleexamen

3

5 sp

In this study unit the focus lies on the following
competencies:

Customer-centric Competence

Fact-based decision making Competence

Communicative and Social Competence

Learning Competence

SDG's in focus: 4, 8, 9, 12

Upon completion of this study unit:

You learn the basics of design thinking an service design as well as methodologies and approaches currently used as best practices in business environment. (Knowledge, Skills)

You know how to think about the behavioural touchpoints a user may have within a company, and how those touchpoints can be better designed to support a more comprehensive and purposeful customer experience (business value). (Approach, Skills)

You learn to think about narrative structures,
and consider products and services in a larger, experiential context. (Approach, Skills)

Group work in workshops designed as a service
design process. And individual selfstudies of
ebook and articles.
Contents
- design thinking
- service design
- buyer persona
- customer journey mapping
- storytelling
- scenario development
- prototyping

Basic business study units need to be completed,
especially marketing + 20 completed from the subject
module.

This study unit is the second unit of the module
Digital Transformation. The module is planned to
be taken as a whole 15 credits package. The other
two units are called Strategies in a Digital
Economy and Customer experience Management. This
study unit is studies in workshops on campus and
it stretches 1-2 weeks into Period 2.

This is Service Design Thinking : Basics-Tools-
Cases
Stickdorn, Marc ; Schneider, Jakob
BIS Publishers 2012. 1st ed
Ebook Central Yrkeshögskolan Arcada - Arcada
Finna

Material in itslearning

Various blogs, websites and handbooks on the web

• Föreläsningar - 20 timmar
• Studiebesök och demonstrationer - 10 timmar
• Praktiska övningar - 30 timmar
• Projekt- och produktionsarbete/konstnärlig verksamhet - 15 timmar
• Självstudier - 35 timmar
• Nätbaserade - 25 timmar

• Kursens totala antal arbetstimmar: 135 timmar
• Varav självstyrda studieformer: 135 timmar
• Varav schemalagda studier: 0 timmar

Närundervisning

• Tentamina (skriftliga-, muntliga-, hem-)
• Essä, rapporter, produktioner och portfolio

To pass the study unit the student should pass the
following examinations:
Book assignments; online quiz
Workshop activity, productions and reflective
dialogue
Reflective article assignments
Detailed information about examination will be
told during introduction lecture. This
study unit is consisting of practical learnings
and dialogues during workshops that will be
assessed and a self-study part.

• Kietz Tove
• Tigerstedt Christa

Kietz Tove

https://arcada.itslearning.com/ Extern länk

Ingen begränsning (34 studenter anmälda)

12 månader efter kursens slutdatum

2023-08-10 till 2023-08-30

• Tentdatum meddelas senare - Tentamina
• Datum meddelas senare - Rapporter och produktioner