AB-2-065 (0) - Digital Commerce

• Företagsekonomi 2018 (marknadsföring) - Marknadsföring
• Företagsekonomi 2019 - Marknadsföring
• Företagsekonomi 2020 - Marknadsföring
• Företagsekonomi 2021 - Marknadsföring - avancerade studier
• Företagsekonomi 2022 - Marknadsföring - avancerade studier
• Företagsekonomi 2023 - Marknadsföring - avancerade studier
• International business 2019 - Marknadsföring
• International business 2020 - Marknadsföring
• International business 2021 - Marknadsföring - avancerade studier
• International business 2022 - Marknadsföring - avancerade studier
• International business 2023 - Marknadsföring - avancerade studier

1 (2023-08-01 till 2023-10-22)

Engelska

Obligatorisk

Yrkeshögskoleexamen

2

5 sp

In this study unit the focus lies on the following competencies:

Customer Centric Competence
Technological Competence
Communicative and Social competence
Innovation and Development Competence
Learning Competence

SDG´s in focus:

#4
#12

Upon completion of this study unit:

You have a solid foundation in the fundamentals of
order handling, shipping, payments, and customer
communication in digital commerce. (Knowledge)

You have a good understanding of critical
processes, opportunities, problems and risks with
digital commerce. (Knowledge)

You have proficiency in different business models
for digital commerce. (Knowledge)

You have insight into different business processes
in a webshop, both from a consumer and a retailer
perspective. (Knowledge)

You can work in teams to innovate new concepts,
and develop customer-oriented webshops for
a global audience. (Skills)

You are skilled in using CRO strategies to
increase profitability in digital commerce.
(Skills)

You work with a customer oriented mindset, display
curiosity in teamwork, and present views and
arguments constructively in a professional
context.
(Approach)

You have an open mindset to experiment, a
willingness to learn different tools and methods
to
optimize digital commerce for a better customer
experience. (Approach)

- Digital commerce in the Nordics and Europe
- Platforms for digital commerce
- Webshop development
- Conversion rate optimization
- Payment service providers
- Delivery options
- Customer experience
- Analytics and reporting

Introduction to Marketing

Digital Business and E-Commerce Management,
Chaffey et. al. Seventh edition. 2020

Material available in itslearning

• Föreläsningar - 40 timmar
• Studiebesök och demonstrationer - 5 timmar
• Individuell handledning och grupphandledning - 13 timmar
• Basgruppsarbete - 20 timmar
• Projekt- och produktionsarbete/konstnärlig verksamhet - 40 timmar
• Nätbaserade - 15 timmar

• Kursens totala antal arbetstimmar: 133 timmar
• Varav självstyrda studieformer: 133 timmar
• Varav schemalagda studier: 0 timmar

Närundervisning

• Demonstrationer och färdighetsprov
• Essä, rapporter, produktioner och portfolio

To pass the course the student should pass the
following examinations:

Examination 1 : Report on the process of
implementing a webshop for a company

Examination 2 : Implement a webshop in a cloud
environment

Examination 3 : Present the business idea and the
webshop in a final seminar

Forsström Mikael

Forsström Mikael

https://arcada.itslearning.com/ Extern länk

Ingen begränsning (48 studenter anmälda)

12 månader efter kursens slutdatum

2023-08-10 till 2023-08-27

• Datum meddelas senare - Demonstrationer och presentationer
• Datum meddelas senare - Rapporter och produktioner