Kursen ingår i dessa läroplaner och studiehelheter

Kursens undervisningsperiod

3 (2024-01-01 till 2024-03-17)

Nivå/kategori

Yrkesstudier

Undervisningsspråk

Engelska

Kurstyp

Obligatorisk

Cykel/nivå

Yrkeshögskoleexamen

Rekommenderat studieår

2

Omfattning

5 sp

Kompetensmål

In this study unit we focus on the following
competencies:

Resilience competence

Fact based decision making competence

Technological competence

Communicative and social competence

Innovation and development competence

Learning competence

SDG's in focus: 4, 8, 12

Läranderesultat

Upon completion of this study unit:

You have knowledge in describing, explaining and
evaluating
various concepts and models used in marketing
communication and brand building. (Knowledge)

You have knowledge in explaining and exemplifying
how these
concepts relate to each other both strategically
and tactically. (Knowledge)

You have the skill to apply knowledge and through
analysis
obtain any marketing communication problems to
solve.
(Skills)

You have a curious and proactive approach to
understand the
various aspects of market communication and
branding. (Approach)

Innehåll

Lectures and assignments connected to these.
Discussions, group work, individual assignments and
exam or quiz.

Förkunskaper

Marknadsföringens grunder eller Introduction to
marketing

Mer information

The study unit can be done as self-study through
weekly assignments (70-80%).

Litteratur

Materials and literature will be specified in the
introduction lecture.

Studieaktiviteter

  • Föreläsningar - 30 timmar
  • Praktiska övningar - 30 timmar
  • Projekt- och produktionsarbete/konstnärlig verksamhet - 30 timmar
  • Självstudier - 30 timmar
  • Nätbaserade - 15 timmar

Arbetsbelastning

  • Kursens totala antal arbetstimmar: 135 timmar
  • Varav självstyrda studieformer: 135 timmar
  • Varav schemalagda studier: 0 timmar

Undervisningsform

Handledd nätundervisning

Examinationsformer

  • Tentamina (skriftliga-, muntliga-, hem-)
  • Essä, rapporter, produktioner och portfolio

Examinationskrav

Examination requirements:
The study unit can be done as self-study through
weekly assignmentslike quizes, article
readings,practical applications of theory etc.
(70-80%).
Weekly workshops about same topics with group
discussions and learning portfolio (20-30%)
Examination will presented more in detail during
introduction lecture.

Lärare

Kietz Tove

Examinator

Kietz Tove

Kursens hemsida

Antal kursplatser

Ingen begränsning

Delprestation i kraft till

12 månader efter kursens slutdatum

Kursanmälningstid

2023-11-24 till 2023-12-22

Examinationsformer

  • Tentdatum meddelas senare - Tentamina
  • Datum meddelas senare - Rapporter och produktioner

Kurs och studieplanssökning