Kursen ingår i dessa läroplaner och studiehelheter

Kursens undervisningsperiod

2 (2023-10-23 till 2023-12-31)

Nivå/kategori

Yrkesstudier

Undervisningsspråk

Engelska

Kurstyp

Obligatorisk

Cykel/nivå

Yrkeshögskoleexamen

Rekommenderat studieår

2

Omfattning

5 sp

Kompetensmål

In this study unit the focus lies on the following
competencies:

Customer Centric Competence

Learning Competence

Ethical and Sustainable Competencies

Local and Global Societal Competence

SDG's in focus: 4, 8, 12

Läranderesultat

Upon completion of this study unit:

You have s solid understanding of the various
elements
that affect consumer behavior of individual
consumers and
groups of consumers. (Knowledge)

You are able to reflect upon own consumer
behaviour.
(Skills)

You have an understanding of theoretical
frameworks
regarding consumer psychology and consumer
behavior and the whole consumer decision making
process.
(Knowledge)

You re able to apply theoretical frameworks of
consumer behavior in marketing openly,
constructively and
sustainably. (Approach)

You have a curious and future-oriented mindset.
(Approach)

Innehåll

Specific topic coverage includes:
1. Consumer behaviour and consumer society
2. Shopping, buying and disposing
3. Perception and meaning
4. The self
5. Motivation, lifestyles and values
6. Learning and memory
7. Attitudes
8. Decision-making

Förkunskaper

Introduction to Marketing
Marknadsföringens grunder

Kursen ersätter följande kurser

-

Mer information

Mandatory course introduction 24th of October at
13:00.

The student can choose between a Learning by
reading or Learning by doing track.

Learning by reading: Reading the course book, exam

Learning by doing: Reading the course book,
individual tasks, quizzes & workshops

Studieaktiviteter

  • Praktiska övningar - 45 timmar
  • Basgruppsarbete - 10 timmar
  • Självstudier - 80 timmar

Arbetsbelastning

  • Kursens totala antal arbetstimmar: 135 timmar
  • Varav självstyrda studieformer: 135 timmar
  • Varav schemalagda studier: 0 timmar

Undervisningsform

Flerformsundervisning (delvis nätundervisning handledd eller självstudier)

Examinationsformer

  • Tentamina (skriftliga-, muntliga-, hem-)
  • Essä, rapporter, produktioner och portfolio

Examinationskrav

Learning by reading: Exam
Learning by doing: individual tasks, workshops,
quizzes

Lärare

  • Forsström Mikael
  • Hernberg Mervi

Examinator

Hernberg Mervi

Kursens hemsida

Antal kursplatser

Ingen begränsning (51 studenter anmälda)

Delprestation i kraft till

12 månader efter kursens slutdatum

Kursanmälningstid

2023-10-09 till 2023-10-23

Examinationsformer

  • Tentdatum meddelas senare - Tentamina
  • Datum meddelas senare - Rapporter och produktioner
  • Datum meddelas senare - Övriga uppgifter
Rumsbokningar
Datum Tid Rum Titel Beskrivning Organisatör
2023-10-24 13:00 - 15:00 D4107-08 Consumer Behaviour Mandatory course introduction Fabricius Susanna
Hernberg Mervi
2023-10-31 13:00 - 15:00 B518 Consumer Behaviour Workshop Fabricius Susanna
Hernberg Mervi
2023-11-09 14:15 - 15:15 A412 Läs framgångsrikt! Read for Success! - Book discussion in the hub A412 Eklund Kaj
Forsskåhl Mona
Huldén Barbara
Kimberley Nigel
Nyström Janne
Pusa Tatja
Sandell Magdalena
Vocke Jonna
2023-11-13 16:30 - 18:00 Z030 Sisu session in English for IB students ONLINE All students are to activate their study plan in the new student information system Sisu before December 2023. By activating your study plan before December you can enrol to your courses starting in January. If you do not activate your study plan before December: you cannot enrol to your courses and will therefore not be able to participate in lectures in January. More information: https://start.arcada.fi/en/news/topical/2023-10-04/arcada-is-changing-its-student-information-system-from-asta-to-sisu The session is held by Arcada's Student Affairs: sisu@arcada.fi. Link to the Teams-session: https://teams.microsoft.com/l/meetup-join/19%3ameeting_ZjdhODZlM2MtNjZiOC00YTQxLWE1N2UtZjRhODE4OTIzZTI0%40thread.v2/0?context=%7b%22Tid%22%3a%2286080f64-b23d-4f93-8c43-e65f2588b9c3%22%2c%22Oid%22%3a%2295120ab9-e6c5-4d68-b283-421bbe101856%22%7d Ahlroth Siri
Eerola Sabina
2023-11-14 13:00 - 15:00 B518 Consumer Behaviour Workshop Fabricius Susanna
Hernberg Mervi
2023-11-14 16:30 - 18:00 Z030 Sisusession för FE studenter ONLINE Alla studenter måste ta i bruk sin individuella studieplan i det nya studieadministrativa systemet Sisu innan december 2023. Genom att aktivera din studieplan innan decemeber säkerställer du att du kan anmäla dig till dina kurser som inleds i januari. Om du inte tagit i bruk och aktiverat din studieplan inom december kan du inte anmäla dig till kurserna och således inte delta i undervisningen som börjar i januari. Mer information: https://start.arcada.fi/sv/nyheter/aktuellt/2023-10-03/arcada-byter-studieadministrativt-system-fran-asta-till-sisu Sessionen ordnas av Arcadas studieärenden: sisu@arcada.fi Länk till Teams-sessionen: https://teams.microsoft.com/l/meetup-join/19%3ameeting_ZjVmODNjMDMtZjhjMC00MGNjLWJjNWMtZDIyZjVjZTJiZDcw%40thread.v2/0?context=%7b%22Tid%22%3a%2286080f64-b23d-4f93-8c43-e65f2588b9c3%22%2c%22Oid%22%3a%2295120ab9-e6c5-4d68-b283-421bbe101856%22%7d Ahlroth Siri
Eerola Sabina
2023-11-28 10:00 - 12:00 D4107-08 Consumer Behaviour Workshop Fabricius Susanna
Hernberg Mervi
2023-12-05 11:30 - 13:30 B518 Consumer Behaviour Workshop Fabricius Susanna
Hernberg Mervi
2023-12-08 14:15 - 16:15 F249 Consumer Behaviour Reserved for 'Learning by reading' track: Exam Fabricius Susanna
Hernberg Mervi

Kurs och studieplanssökning