Kursen ingår i dessa läroplaner och studiehelheter
Nivå/kategori
Undervisningsspråk
Engelska
Kurstyp
Obligatorisk
Cykel/nivå
Yrkeshögskoleexamen
Rekommenderat studieår
2
Omfattning
5 sp
Kompetensmål
In this study unit the focus lies on the following
competencies:
Customer Centric Competence
Technological Competence
Innovation and Development Competence
Läranderesultat
Upon completion of this study unit:
You have a good understanding of what it takes
to answer critical business questions through
design, prototyping, and testing ideas with
customers. (Knowledge)
You have the ability to work in teams to
innovate new concepts and services for the tourism
industry. (Skills)
You can use different methods and tools that are
used in the design sprint approach. (Skills)
You can convert ideas to prototypes for new
services in a time-constrained situation. (Skills)
You have a customer oriented mindset, display
curiosity in teamwork, and present views and
arguments constructively in a professional
context.
(Approach)
Innehåll
- design sprints
- design thinking
- customer centric approach
- ideation techniques
- sketching, wireframes, and prototyping
- Content Management Systems (CMS)
- content marketing
- CRO techniques
- Usability Testing Methods
Förkunskaper
Introduction to the Tourism Industry
Kursen ersätter följande kurser
Digital Service Development
Litteratur
Knapp, J., Zeratsky, J. & Kowitz, B. 2016.
Sprint: How to solve big problems and test new
ideas in just five
days.
Bly, R. W. 2018. The digital marketing handbook:
A step-by-step guide to
creating websites that sell.
Material in itslearning.
Studieaktiviteter
- Föreläsningar - 30 timmar
- Studiebesök och demonstrationer - 10 timmar
Arbetsbelastning
- Kursens totala antal arbetstimmar: 40 timmar
- Varav självstyrda studieformer: 40 timmar
- Varav schemalagda studier: 0 timmar
Undervisningsform
Närundervisning
Examinationsformer
- Demonstrationer och färdighetsprov
- Essä, rapporter, produktioner och portfolio
Examinationskrav
To pass the course the student should
accomplish the following:
-group assignments
-individual assignments
Lärare
Forsström Mikael
Examinator
Forsström Mikael
Kursens hemsida
Antal kursplatser
Ingen begränsning
Delprestation i kraft till
12 månader efter kursens slutdatum
Examinationsformer
- Datum meddelas senare - Demonstrationer och presentationer
- Datum meddelas senare - Rapporter och produktioner