Kursen ingår i dessa läroplaner och studiehelheter
Nivå/kategori
Undervisningsspråk
Engelska
Kurstyp
Obligatorisk
Cykel/nivå
Yrkeshögskoleexamen
Rekommenderat studieår
2
Omfattning
5 sp
Kompetensmål
In this study unit the focus lies on the following
competencies:
Fact based decision making competence
Learning competence
Technological competence
Competence in analysing digital channels for
distribution of travel and tourism services.
The SDG's in focus:
#1 NO POVERTY
#8 DECENT WORK AND ECONOMIC GROWTH
#9 INDUSTRY, INNOVATION AND INFRASTRUCTURE
#10 REDUCED INEQUALITIES
#11 SUSTAINABLE CITIES AND COMMUNITIES
#12 RESPONSIBLE CONSUMPTION & PRODUCTION
Läranderesultat
Upon completion of this study unit:
You have knowledge about the distribution system
of travel and experience services and understand
the complexity of the field. (Knowledge)
You can describe the key characteristics of
distribution channels such as such as Tour
operators, Travel agencies, OTAs, DMOs, Meta
-search services, Global distribution systems, C2C
services (AirBnb), Meta-search engines, Mobile
travel services etc. (Knowledge)
You have an open mindset to sharing economy and
its impact on experience distribution. (Approach)
You can apply sharing economy principles within
travel and experience industry. (Skills,
Knowledge)
You understand concepts of mobile and smart
technology. (Knowledge)
Innehåll
- The role of different intermediates, for
example, Tour operators, travel agencies, OTAs,
DMOs, Meta-search services.
- Online travel agents and global distribution
systems
- C2C services like AirBnb
- Meta-search engines
- Mobile travel services
Förkunskaper
Introduction to the Tourism Industry
Kursen ersätter följande kurser
Distribution Channels
Litteratur
Beckendorff, P.J., Sheldon, P. J. and
Fesenmaier, D. R. (2014). Tourism Information
Technology (2 Ed.),CAB International.
Buhalis & Laws (2002), Tourism distribution
channels: practices, issues and transformations
Online material in the form of articles and
expert presentations
Studieaktiviteter
- Föreläsningar - 15 timmar
- Individuell handledning och grupphandledning - 20 timmar
- Projekt- och produktionsarbete/konstnärlig verksamhet - 60 timmar
- Självstudier - 30 timmar
- Seminarier - 10 timmar
Arbetsbelastning
- Kursens totala antal arbetstimmar: 135 timmar
- Varav självstyrda studieformer: 135 timmar
- Varav schemalagda studier: 0 timmar
Undervisningsform
Närundervisning
Examinationsformer
Essä, rapporter, produktioner och portfolio
Examinationskrav
To pass the course the student should pass all
course assignments (includes written reports,
presence at specific occasions and presentations).
Lärare
Koskinen Kaisa
Examinator
Fabricius Susanna
Kursens hemsida
Antal kursplatser
Ingen begränsning
Delprestation i kraft till
12 månader efter kursens slutdatum
Examinationsformer
Datum meddelas senare - Rapporter och produktioner