AB-2-014 (0) - Market Communication and Branding (Online Course)

• Företagsekonomi 2013 (marknadsföring) - Marknadsföring
• Företagsekonomi 2014 (marknadsföring) - Marknadsföring
• Företagsekonomi 2015 (marknadsföring) - Marknadsföring
• Företagsekonomi 2016 (marknadsföring) - Marknadsföring
• Företagsekonomi 2017 (marknadsföring) - Marknadsföring
• Företagsekonomi 2018 (marknadsföring) - Marknadsföring
• Företagsekonomi 2019 - Marknadsföring
• International business 2019 - Marknadsföring

2 (2018-10-22 till 2018-12-31)

Engelska

Obligatorisk

Yrkeshögskoleexamen

2

5 sp

After completing the course the student will be
able to
describe, explain and evaluate a number of
concepts and
models used in marketing communication and brand
building, and explain and exemplify how these
concepts
relate to each other both strategically and
tactically. In
addition, the student will be able to apply the
knowledge
and through analysis obtain any marketing
communication problems to solve.

This course will introduce you to the commercial
communication industries ? marketing, branding,
advertising ? taking an umbrella look at brands,
brand
strategy, marketing and communication strategy,
market
research, advertising, PR and sponsorship plus
the vital
role that knowing your audiences plays in a
successful
communications campaign from a local, national
and
global perspective.

? Demonstrate an understanding of the strategic
objectives of commercial communication in media
organizational contexts
? Demonstrate an understanding of the importance
of
identifying, differentiating and relating to
target
audiences in successful commercial campaigns
? Demonstrate an understanding of storytelling in
a
creative commercial context
? Demonstrate knowledge of a media organisation?s
structure and an understanding of how this
relates to its
operation and performance
? Demonstrate an understanding of the
relationship
between business strategy and creative products
? Gather, interpret and present evidence in order
to
deliver the project brief
? Work collaboratively with others to respond to
the
project brief

Introduction to marketing

Nätbaserade - 135 timmar

• Kursens totala antal arbetstimmar: 135 timmar
• Varav självstyrda studieformer: 135 timmar
• Varav schemalagda studier: 0 timmar

Handledd nätundervisning

Tentamina (skriftliga-, muntliga-, hem-)

• Willför Christel
• Halmén Mia

Willför Christel

https://arcada.itslearning.com/ Extern länk

Ingen begränsning (70 studenter anmälda)

12 månader efter kursens slutdatum

2018-10-08 till 2018-10-23

Tentdatum meddelas senare - Tentamina