AB-2-012

• Företagsekonomi 2013 (marknadsföring) - Marknadsföring
• Företagsekonomi 2014 (marknadsföring) - Marknadsföring
• Företagsekonomi 2015 (marknadsföring) - Marknadsföring
• Företagsekonomi 2016 (marknadsföring) - Marknadsföring
• Företagsekonomi 2017 (marknadsföring) - Marknadsföring
• Företagsekonomi 2018 (marknadsföring) - Marknadsföring

1 (2018-08-01 till 2018-10-21)

Engelska

Obligatorisk

Yrkeshögskoleexamen

2

5 sp

The aim of the course is to give the participants
a solid understanding of the customer as an
individual customer and as a member of a group of
customers. How do customers select, purchase and
use goods and services, what processes are
involved?

Current approaches to business emphasize the
importance of adopting a consumer focus.
Marketing, in particular, is a customer-driven
function that begins and ends with the consumer,
from identifying customer needs to trying to meet
those needs and ensuring post-purchase
satisfaction. While all of us are consumers, our
intuitions about our own behavior as well as that
of others are often inaccurate. In this course
you will learn about fundamental theories and
concepts in consumer psychology and about
exciting new findings to enhance your
understanding of how and why people choose,
use and evaluate goods and services the way they
do.
Different research methods will also be presented
during the course.

Specific topic coverage includes:
1. Consumers in the Marketplace
2. Consumers as Individuals
3. Consumers as Decision Makers
4. Consumers and Subcultures
5. Consumers and Cultures

Introduction to Marketing
Marknadsföringens grunder

-

There are 2 alternative ways of participating in
this course:
1. Self-study, you study alone and
independently the course book and in the end of
the course you will participate in an exam. Date
for exam 17th of October at 8.30. You will also
participate as respondent in the project
presented below.
2. Project with Fazer Bakery - includes in
the beginning of the course an exam according to
certain material that is needed in order to
manage the research and product development
project you are working on in teams. Individual
assignments along the course according to the
project theme, no lectures, but coaching sessions
for teams every week.
Brief from Fazer 11th of September at 11.15 at
Arcada in D173 – those of you who will choose
this track, please be there.
There will be a participation list in Itslearning
for both alternatives - self-study and Fazer
project - and you will write your name on the
alternative you choose and stick to during the
whole course period.

In case the course is full we will prioritize the
enrollment according to following:
1. Företagsekonomi and International Business
2. Students with highest amount of credits

• Individuell handledning och grupphandledning - 20 timmar
• Praktiska övningar - 40 timmar
• Basgruppsarbete - 30 timmar
• Projekt- och produktionsarbete/konstnärlig verksamhet - 20 timmar
• Självstudier - 25 timmar

• Kursens totala antal arbetstimmar: 135 timmar
• Varav självstyrda studieformer: 135 timmar
• Varav schemalagda studier: 0 timmar

Flerformsundervisning (delvis nätundervisning handledd eller självstudier)

• Tentamina (skriftliga-, muntliga-, hem-)
• Essä, rapporter, produktioner och portfolio

• Hernberg Mervi
• Willför Christel

Willför Christel

https://arcada.itslearning.com/ Extern länk

Ingen begränsning (79 studenter anmälda)

12 månader efter kursens slutdatum

2018-08-13 till 2018-09-09

• Tentdatum meddelas senare - Tentamina
• Datum meddelas senare - Rapporter och produktioner
• Datum meddelas senare - Övriga uppgifter