General Studies 30 ECTS
The Global Economy (30)
Course number Name Credits Study year
AB-1-001 (0) Arcada 360 5 1
AB-1-002 (1) Introduction to Academic studies 5 1
AB-1-003 (0) Communications and public speaking 5 1
SP-1-132 (0) English 5 1
SP-1-131 (1) Finnish 5 1
AB-1-009 (0) Intercultural Business 5 1
Professional Studies 90 ECTS
Corporate Activities (30)
Course number Name Credits Study year
AB-1-006 (1) Introduction to Business Administration 5 1
AB-1-005 (1) Business Mathematics and Statistics 5 1
AB-1-004 (1) IT-verktyg 5 1
AB-1-007 (1) Introduction to Marketing 5 1
AB-1-008 (1) Introduction to Business Logistics 5 1
AB-1-011 (1) Introduction to Financial Management 5 1
Marketing (30)
Course number Name Credits Study year
AB-2-012 (0) Consumer behaviour 5 2
AB-2-013 (0) Service and Customer Relationship Management 5 2
AB-2-054 (0) E-Business and Distribution 5 2
AB-2-014 (0) Market Communication and Branding 5 2
AB-2-015 (0) Marketing Research and Analysis 5 2
AB-2-016 (0) Strategic Marketing 5 2
Digital Marketing (30)
Course number Name Credits Study year
AB-2-019 (0) The Digital Marketing Landscape 5 3
AB-2-018 (0) Visual Communication 5 3
AB-2-020 (0) Web Development and Customer Experience 5 3
AB-2-021 (0) The Future of Retail 5 3
AB-2-022 (0) Online Communication Channels 5 3
AB-2-023 (0) Planning and Integrating Digital Marketing Campaigns 5 3
Extension Studies 30 ECTS
Entrepreunership (15)
Course number Name Credits Study year
AS-3-002 (0) Entrepreneurship 1 - Venture Management 5 2
AS-3-001 (0) Entrepreneurship 2 - Venture Creation 5 2
AS-3-003 (0) Entrepreurship 3 - Venture Implementation 5 2
Management Accounting (15)
Course number Name Credits Study year
FE-1-009 (0) Human Recources 5 2
AB-3-001 (0) Finnish Financial Accounting 5 2
AB-3-002 (0) Financial Statements 5 2
Event Management (15)
Course number Name Credits Study year
TU-3-010 (0) Event Planning 5 2
TU-3-011 (0) Safe, Security and Bureaucracy 5 2
TU-3-012 (0) Event Design and Management 5 2
Law and Justice (15)
Course number Name Credits Study year
AB-3-003 (0) Business Law I 5 2
AB-3-004 (0) Business law II 5 2
IA-2-011 (0) Computer Law and Ethics 5 2
Digital design (30)
Course number Name Credits Study year
FB-3-006 (0) Web Production 10 2
FB-3-007 (0) Media production 10 2
FB-3-008 (0) Graphical design 10 2
Web and visualization I (15)
Course number Name Credits Study year
IA-2-001 (0) Web Development 5 2
IA-2-003 (0) Front-end Programming 5 2
IA-2-004 (0) Back-end Programming 5 2
Web and visualization II (15)
Course number Name Credits Study year
IA-2-002 (0) Nature of Code 1 - Introduction to Mathematical Programming 5 3
IA-2-008 (0) Information Visualization 5 3
IA-2-005 (0) Webservices, Databases and CMS 5 3
Thesis Work 30 ECTS
Degree Thesis (30)
Course number Name Credits Study year
AB-2-053 (1) Academic Writing 5 4
AB-2-051 (1) Methodology 5 4
AB-2-052 (1) Seminars 5 4
AB-2-050 (0) Thesis Work 15 4
Practical Training 30 ECTS
(15)
Course number Name Credits Study year

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