The course is included in these curricula and study modules
- Business administration 2013 (marketing) - Digital marketing
- Business administration 2014 (marketing) - Digital marketing
- Business administration 2015 (marketing) - Digital marketing
- Business administration 2016 (marketing) - Digital marketing
- Business administration 2017 (marketing) - Digital marketing
The course takes place in period
2 (2019-10-28 to 2019-12-31)
Level/category
Professional studies
Teaching language
Swedish
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
3
Total number of ECTS
5 cr
Competency aims
The aim of the course is that the student knows
what it takes
to strengthen an organization's digital
presence. The student
can create a positive customer experience with
a goal to
achieve business benefits. The student can
measure and
analyze the organization's digital efforts and
through
optimization take its digital presence to the
next level.
Learning outcomes
- Understand the different aspects of webdesign
to create an
effective customer experience
- Be able to plan an intuitive interface for an
organization's
website.
- Know the principles of effective web
development
- Be able to plan an information architecture
of a website
- Implement an organization's website following
best-
practices
- Perform usability tests to optimize the
customer experience
- Understand webanalytics to evaluate the
customer's online
behavior
Course contents
- Web Development with modern content
management tools
- Development of responsive web pages for
different
environments
- Usability tests
- Traffic Analysis
- Conversions
- Search Engine Optimization
- Planning of different messages for different
audiences
- Customer Experience Journey
Prerequisites and co-requisites
Marketing 30 ECTS
Recommended or required reading
Bly, Robert. 2018. The digital marketing handbook : a step-by-step
guide to creating websites that sell
Material in itslearning
Study activities
- Lectures - 30 hours
- Excursions and demonstrations - 10 hours
- Practical exercises - 30 hours
- Project- and production work/artistic activities - 40 hours
- Internet-based studies - 23 hours
Workload
- Total workload of the course: 133 hours
- Of which autonomous studies: 133 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Exams (written-, oral-, home-)
- Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should
accomplish the following:
Examination 1: Hand-in assignments during the
course
Examination 2: Participate in the exam
Teacher
Forsström Mikael
Examiner
Forsström Mikael
Home page of the course
https://arcada.itslearning.com/
Group size
No limit (12 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2019-10-01 to 2019-10-27
Assessment methods
- Date of examination will be announced later - Exams
- Date will be announced later - Reports and productions
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2019-10-29 | 08:30 - 12:00 | E384 | Webbutveckling och kundupplevelse | Forsström Mikael | |
2019-11-05 | 09:15 - 14:00 | E384 | Webbutveckling och kundupplevelse | Forsström Mikael | |
2019-11-12 | 09:15 - 14:00 | E384 | Webbutveckling och kundupplevelse | Forsström Mikael | |
2019-11-15 | 09:15 - 12:00 | E384 | Webbutveckling och kundupplevelse | Forsström Mikael | |
2019-11-21 | 09:15 - 13:00 | E384 | Webbutveckling och kundupplevelse | Forsström Mikael | |
2019-11-22 | 09:15 - 14:00 | E384 | Webbutveckling och kundupplevelse | Forsström Mikael | |
2019-11-28 | 08:30 - 13:00 | E384 | Webbutveckling och kundupplevelse | Forsström Mikael | |
2019-12-03 | 08:30 - 12:00 | E384 | Webbutveckling och kundupplevelse | Forsström Mikael |