AB-2-020

• Business administration 2013 (marketing) - Digital marketing
• Business administration 2014 (marketing) - Digital marketing
• Business administration 2015 (marketing) - Digital marketing
• Business administration 2016 (marketing) - Digital marketing
• Business administration 2017 (marketing) - Digital marketing

2 (2019-10-28 to 2019-12-31)

Swedish

Compulsory

First

3

5 cr

The aim of the course is that the student knows
what it takes
to strengthen an organization's digital
presence. The student
can create a positive customer experience with
a goal to
achieve business benefits. The student can
measure and
analyze the organization's digital efforts and
through
optimization take its digital presence to the
next level.

• Understand the different aspects of webdesign
  to create an
  effective customer experience
• Be able to plan an intuitive interface for an
  organization's
  website.
• Know the principles of effective web
  development
• Be able to plan an information architecture
  of a website
• Implement an organization's website following
  best-
  practices
• Perform usability tests to optimize the
  customer experience
• Understand webanalytics to evaluate the
  customer's online
  behavior

• Web Development with modern content
  management tools
• Development of responsive web pages for
  different
  environments
• Usability tests
• Traffic Analysis
• Conversions
• Search Engine Optimization
• Planning of different messages for different
  audiences
• Customer Experience Journey

Marketing 30 ECTS

Bly, Robert. 2018. The digital marketing handbook : a step-by-step
guide to creating websites that sell

Material in itslearning

• Lectures - 30 hours
• Excursions and demonstrations - 10 hours
• Practical exercises - 30 hours
• Project- and production work/artistic activities - 40 hours
• Internet-based studies - 23 hours

• Total workload of the course: 133 hours
• Of which autonomous studies: 133 hours
• Of which scheduled studies: 0 hours

Participation in tuition

• Exams (written-, oral-, home-)
• Essays, reports, productions and portfolio

To pass the course the student should
accomplish the following:
Examination 1: Hand-in assignments during the
course
Examination 2: Participate in the exam

Forsström Mikael

Forsström Mikael

https://arcada.itslearning.com/ External link

No limit (12 students enrolled)

12 months after course has ended

2019-10-01 to 2019-10-27

• Date of examination will be announced later - Exams
• Date will be announced later - Reports and productions