The course takes place in period

2 (2019-10-28 to 2019-12-31)

Level/category

Professional studies

Teaching language

Swedish

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

3

Total number of ECTS

5 cr

Competency aims

The aim of the course is that the student knows what it takes to strengthen an organization's digital presence. The student can create a positive customer experience with a goal to achieve business benefits. The student can measure and analyze the organization's digital efforts and through optimization take its digital presence to the next level.

Learning outcomes

- Understand the different aspects of webdesign to create an effective customer experience - Be able to plan an intuitive interface for an organization's website. - Know the principles of effective web development - Be able to plan an information architecture of a website - Implement an organization's website following best- practices - Perform usability tests to optimize the customer experience - Understand webanalytics to evaluate the customer's online behavior

Course contents

- Web Development with modern content management tools - Development of responsive web pages for different environments - Usability tests - Traffic Analysis - Conversions - Search Engine Optimization - Planning of different messages for different audiences - Customer Experience Journey

Prerequisites and co-requisites

Marketing 30 ECTS

Recommended or required reading

Bly, Robert. 2018. The digital marketing handbook : a step-by-step guide to creating websites that sell Material in itslearning

Study activities

  • Lectures - 30 hours
  • Excursions and demonstrations - 10 hours
  • Practical exercises - 30 hours
  • Project- and production work/artistic activities - 40 hours
  • Internet-based studies - 23 hours

Workload

  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should accomplish the following: Examination 1: Hand-in assignments during the course Examination 2: Participate in the exam

Teacher

Forsström Mikael

Examiner

Forsström Mikael

Home page of the course

https://arcada.itslearning.com/

Group size

No limit (12 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2019-10-01 to 2019-10-27

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2019-10-29 08:30 - 12:00 E384 Webbutveckling och kundupplevelse Forsström Mikael
2019-11-05 09:15 - 14:00 E384 Webbutveckling och kundupplevelse Forsström Mikael
2019-11-12 09:15 - 14:00 E384 Webbutveckling och kundupplevelse Forsström Mikael
2019-11-15 09:15 - 12:00 E384 Webbutveckling och kundupplevelse Forsström Mikael
2019-11-21 09:15 - 13:00 E384 Webbutveckling och kundupplevelse Forsström Mikael
2019-11-22 09:15 - 14:00 E384 Webbutveckling och kundupplevelse Forsström Mikael
2019-11-28 08:30 - 13:00 E384 Webbutveckling och kundupplevelse Forsström Mikael
2019-12-03 08:30 - 12:00 E384 Webbutveckling och kundupplevelse Forsström Mikael

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