The course takes place in period

1 (2019-08-01 to 2019-10-27)


Extension studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

10 cr

Competency aims

The aim of the course is to develop a strategic use of different IT solutions to strengthen an organization's online presence.

Learning outcomes

At the end of the course the student is expected to be able to create a strong online presence for an organization. Different solutions with focus on value creation for both the customer and the organization are used.

Course contents

- Website development with CMS - Use of different some-tools to strengthen an organization's online presence - SEM and web-analytics - A project work including the development of a website, web- analytics, search engine marketing and use of different social media tools.

Prerequisites and co-requisites

Basic knowledge in IT

Additional information

Students are selected on the basis of applications, see fi/Education/Details/117 for more information.

Recommended or required reading

Material published in itslearning

Study activities

  • Lectures - 60 hours
  • Individual- and group instruction - 20 hours
  • Practical exercises - 50 hours
  • Project- and production work/artistic activities - 80 hours
  • Internet-based studies - 56 hours


  • Total workload of the course: 266 hours
  • Of which autonomous studies: 266 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass the following examinations: Examination 1: Hand-in all assignments published in itslearning Examination 2: Plan and implement a web site and related activities within digital marketing Examination 3: Present the website and various activities in digital marketing in a final seminar


Forsström Mikael


Forsström Mikael

Home page of the course

Group size

No limit (23 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2019-08-12 to 2019-09-08

Assessment methods

Date will be announced later - Reports and productions

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