The course takes place in period

1 (2019-08-01 to 2019-10-27)

Level/category

Extension studies

Teaching language

Finnish

Type of course

Optional

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

10 cr

Competency aims

The aim of the course is to develop a strategic use of different IT solutions to strengthen an organization's online presence.

Learning outcomes

At the end of the course the student is expected to be able to create a strong online presence for an organization. Different solutions with focus on value creation for both the customer and the organization are used.

Course contents

- Website development with CMS - Use of different some-tools to strengthen an organization's online presence - SEM and web-analytics - A project work including the development of a website, web- analytics, search engine marketing and use of different social media tools.

Prerequisites and co-requisites

Basic knowledge in IT

Additional information

Students are selected on the basis of applications, see http://fortbildning.arcada.fi/fi- fi/Education/Details/117 for more information.

Recommended or required reading

Material published in itslearning

Study activities

  • Lectures - 60 hours
  • Individual- and group instruction - 20 hours
  • Practical exercises - 50 hours
  • Project- and production work/artistic activities - 80 hours
  • Internet-based studies - 56 hours

Workload

  • Total workload of the course: 266 hours
  • Of which autonomous studies: 266 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass the following examinations: Examination 1: Hand-in all assignments published in itslearning Examination 2: Plan and implement a web site and related activities within digital marketing Examination 3: Present the website and various activities in digital marketing in a final seminar

Teacher

Forsström Mikael

Examiner

Forsström Mikael

Home page of the course

https://arcada.itslearning.com/

Group size

No limit (23 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2019-08-12 to 2019-09-08

Assessment methods

Date will be announced later - Reports and productions

Course and curricula search