The course takes place in period

1 (2019-08-01 to 2019-10-27)

Level/category

Professional studies

Teaching language

Swedish

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

3

Total number of ECTS

5 cr

Competency aims

The aim of the course is to give an umbrella view of the digital marketing space and its components.

Learning outcomes

- describe concepts of digital marketing - understand online consumer behavior processes - explore options for building traffic to Web sites for effective web analytics - review the role of social media in marketing - explain the special characteristics of mobile marketing - analyze digital marketing activities

Course contents

- Digital concepts and definitions - The digital customer: motivation to be online, digital purchasing processes etc. - Basic logic in online media: owned, paid and earned - Web analytics - Social Media and content marketing - Mobile marketing - Sharing economy

Prerequisites and co-requisites

Marketing 20Ects or eqvivalent

Recommended or required reading

Ström, R. & Vendel, M. (2015). Digital marknadsföring, Sanoma Utbildning. Arhammar, J. & Staunstrup, P. (2016). Content marketing för alla. AS Printon Tryckeri, Estland. Carlsson, L. (2012), Marknadsföring och Kommunikation i Sociala Medier, som e-bok i eLib vid Arcada. Chaffey, D & Smith, PH (2013). eMarketing Excellence, 4th ed. Routledge, London / New York

Study activities

  • Lectures - 30 hours
  • Individual- and group instruction - 10 hours
  • Project- and production work/artistic activities - 40 hours
  • Individual studies - 49 hours
  • Seminars - 6 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

Essays, reports, productions and portfolio

Assessment requirements

as follows: ...

Teacher

Eriksson Niklas

Examiner

Eriksson Niklas

Home page of the course

https://arcada.itslearning.com/

Group size

No limit (16 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2019-08-12 to 2019-09-08

Assessment methods

Date will be announced later - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2019-08-30 12:00 - 14:00 A311 Det digitala marknadsföringslandskapet Eriksson Niklas
2019-09-12 08:30 - 11:00 D4107-08 Det digitala marknadsföringslandskapet Eriksson Niklas
2019-09-19 08:30 - 11:00 B325 Det digitala marknadsföringslandskapet Eriksson Niklas
2019-09-26 09:00 - 12:00 B320 Det digitala marknadsföringslandskapet Eriksson Niklas
2019-10-03 09:00 - 12:00 B328 Det digitala marknadsföringslandskapet Eriksson Niklas
2019-10-08 08:30 - 11:00 B326 Det digitala marknadsföringslandskapet Eriksson Niklas
2019-10-17 08:30 - 11:00 Det digitala marknadsföringslandskapet Eriksson Niklas
2019-10-24 08:30 - 11:00 F367 Det digitala marknadsföringslandskapet Eriksson Niklas

Course and curricula search