The course takes place in period

1 (2019-08-01 to 2019-10-27)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

5 cr

Competency aims

Upon completing the course students understand the importance of developing a marketing strategy and they understand the fundamentals of creating customer value, branding and product strategy. The students will also be knowledgeable in how to conduct market research.

Learning outcomes

Upon completing the course students know the critical components of marketing strategy and - management and they can conduct or participate in marketing research projects.

Course contents

Developing strategies, Collecting information and estimating demand, conducting market research, shaping the market offerings, connecting with customers, building brands.

Prerequisites and co-requisites

Introduction to Marketing

Previous course names

None

Additional information

Attendance is highly recommended throughout the course. The rules concerning attendance and grading will be explained during the first session. The information given in this course description is subject to change!

Recommended or required reading

Kotler, Philip & Keller, Kevin Lane: "Marketing Management" 15th Global edition

Study activities

  • Lectures - 35 hours
  • Small-group work - 10 hours
  • Project- and production work/artistic activities - 10 hours
  • Individual studies - 80 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Assignments

Assessment requirements

Examination, assignments, maybe project The details of assignments and ev. project will be given during the lectures, by email, and on Its Learning. Ther will be one bookexam during Period 1 and two re-examinations during Period 2 and 3.

Teacher

  • Kietz Tove
  • Pehrsson Patrik

Examiner

Kietz Tove

Home page of the course

https://arcada.itslearning.com/

Group size

No limit (82 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2019-03-18 to 2019-08-04

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Other assignments
Room reservations
Date Time Room Title Description Organizer
2019-09-03 10:15 - 12:45 D4107-08 Strategic Marketing and Research Kietz Tove
Pehrsson Patrik
2019-09-05 11:45 - 14:15 D4107-08 Strategic Marketing and Research Pehrsson Patrik
2019-09-10 09:15 - 11:45 D4106 Strategic Marketing and Research Kietz Tove
2019-09-12 11:45 - 14:15 F249 Strategic Marketing and Research Kietz Tove
2019-09-17 09:15 - 11:45 D4106 Strategic Marketing and Research Kietz Tove
2019-09-19 08:30 - 11:00 D4106 Strategic Marketing and Research Kietz Tove
2019-09-24 10:15 - 12:45 D4107-08 Strategic Marketing and Research Pehrsson Patrik
2019-09-26 11:45 - 14:15 F249 Strategic Marketing and Research Pehrsson Patrik
2019-10-01 09:15 - 11:45 D4107-08 Strategic Marketing and Research Kietz Tove
2019-10-03 11:45 - 14:15 D4107-08 Strategic Marketing and Research Pehrsson Patrik
2019-10-08 13:15 - 15:45 D4107-08 Strategic Marketing and Research Kietz Tove
2019-10-10 08:30 - 11:00 D4106 Strategic Marketing and Research Kietz Tove
2019-10-15 09:15 - 11:45 D4107-08 Strategic Marketing and Research Kietz Tove
2019-10-17 11:45 - 14:15 D4107-08 Strategic Marketing and Research EXAM Pehrsson Patrik
2019-10-22 13:30 - 16:00 D4107-08 Strategic Marketing and Research Kietz Tove
2019-10-24 11:45 - 14:15 D4106 Strategic Marketing and Research Pehrsson Patrik
2019-11-28 08:30 - 11:30 F249 Strategic Marketing and Research (re-exam 1) Genberg Camilla
Kietz Tove
2020-01-09 08:30 - 11:30 D4107-08 Strategic Marketing and Research (re-exam 2) Kietz Tove

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