The course takes place in period

3 (2023-01-01 to 2023-03-19)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

5 cr

Competency aims

Within this study unit we will focus on the
following competencies:

Resilience

Fact based decision making

Technological Competence

Communicative and social competence

Innovation and Development Competence

Learning Competence

SDG's in focus: 4,8,12

Learning outcomes

Once you have completed the study unit you will
have?

knowledge in describing, explaining and evaluating
various concepts and models used in marketing
communication and brand building

knowledge in explaining and exemplifying how these
concepts relate to each other both strategically
and tactically

the skill to apply knowledge and through analysis
obtain any marketing communication problems to
solve.

a curious and proactive approach to understand the
various aspects of market communication and
branding (attitude)

Course contents

Lectures and assignments connected to these.
Discussions, group work, individual assignments and
exam or quiz.

Prerequisites and co-requisites

Introduction to marketing

Recommended or required reading

Marketing Communications
by Chris Fill and Louisa Osmond, 2006/2017,
Edinburgh Business School

Designing Brand Identity: An Essential Guide for
the Whole Branding Team
by Alina Wheeler and Debbie Millman, Fifth
Edition, 2017, John Wiley & Sons, Incorporated

Other material presented during the lectures.

Study activities

  • Lectures - 30 hours
  • Practical exercises - 30 hours
  • Project- and production work/artistic activities - 30 hours
  • Individual studies - 30 hours
  • Internet-based studies - 15 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Supported virtual education

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

EXAMINATION CRITERIAS AND LITERATURE will be
detailed during introduction lecture. There will be
a mix of reading assignments, group work, individual
assignments and exam or quiz. INTRODUCTION LECTURE
IS MANDATORY.

Teacher

Kietz Tove

Examiner

Kietz Tove

Group size

No limit (46 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2022-12-26 to 2023-01-05

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2023-01-10 11:00 - 12:30 D4107-08 Market Communication and Branding Kietz Tove
2023-01-17 10:00 - 12:30 B518 Market Communication and Branding Kietz Tove
2023-01-24 09:30 - 12:00 B518 Market Communication and Branding Kietz Tove
2023-01-31 09:00 - 11:30 B518 Market Communication and Branding Kietz Tove
2023-02-07 09:00 - 11:30 B518 Market Communication and Branding Kietz Tove
2023-02-14 09:00 - 11:30 B518 Market Communication and Branding Kietz Tove
2023-02-21 09:00 - 11:30 D4106 Market Communication and Branding Kietz Tove
2023-02-28 09:00 - 11:30 B518 Market Communication and Branding Kietz Tove
2023-03-07 09:30 - 12:00 D4106 Market Communication and Branding Kietz Tove

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