The course is included in these curricula and study modules
- Business administration 2013 (marketing) - Marketing
- Business administration 2014 (marketing) - Marketing
- Business administration 2015 (marketing) - Marketing
- Business administration 2016 (marketing) - Marketing
- Business administration 2017 (marketing) - Marketing
- Business administration 2018 (marketing) - Marketing
- Business administration 2019 - Marketing
- Business administration 2020 - Marketing
- Business administration 2021 - Marketing - advanced studies
- Business administration 2022 - Marketing - advanced studies
- Business administration 2023 - Marketing - advanced studies
- International business 2019 - Marketing
- International business 2020 - Marketing
- International business 2021 - Marketing - advanced studies
- International business 2022 - Marketing - advanced studies
- International business 2023 - Marketing - advanced studies
The course takes place in period
3 (2023-01-01 to 2023-03-19)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
Within this study unit we will focus on the
following competencies:
Resilience
Fact based decision making
Technological Competence
Communicative and social competence
Innovation and Development Competence
Learning Competence
SDG's in focus: 4,8,12
Learning outcomes
Once you have completed the study unit you will
have?
knowledge in describing, explaining and evaluating
various concepts and models used in marketing
communication and brand building
knowledge in explaining and exemplifying how these
concepts relate to each other both strategically
and tactically
the skill to apply knowledge and through analysis
obtain any marketing communication problems to
solve.
a curious and proactive approach to understand the
various aspects of market communication and
branding (attitude)
Course contents
Lectures and assignments connected to these.
Discussions, group work, individual assignments and
exam or quiz.
Prerequisites and co-requisites
Introduction to marketing
Recommended or required reading
Marketing Communications
by Chris Fill and Louisa Osmond, 2006/2017,
Edinburgh Business School
Designing Brand Identity: An Essential Guide for
the Whole Branding Team
by Alina Wheeler and Debbie Millman, Fifth
Edition, 2017, John Wiley & Sons, Incorporated
Other material presented during the lectures.
Study activities
- Lectures - 30 hours
- Practical exercises - 30 hours
- Project- and production work/artistic activities - 30 hours
- Individual studies - 30 hours
- Internet-based studies - 15 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Supported virtual education
Assessment methods
- Exams (written-, oral-, home-)
- Essays, reports, productions and portfolio
Assessment requirements
EXAMINATION CRITERIAS AND LITERATURE will be
detailed during introduction lecture. There will be
a mix of reading assignments, group work, individual
assignments and exam or quiz. INTRODUCTION LECTURE
IS MANDATORY.
Teacher
Kietz Tove
Examiner
Kietz Tove
Home page of the course
Group size
No limit (45 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2022-12-26 to 2023-01-05
Assessment methods
- Date of examination will be announced later - Exams
- Date will be announced later - Reports and productions
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2023-01-10 | 11:00 - 12:30 | D4107-08 | Market Communication and Branding | Kietz Tove | |
2023-01-17 | 10:00 - 12:30 | B518 | Market Communication and Branding | Kietz Tove | |
2023-01-24 | 09:30 - 12:00 | B518 | Market Communication and Branding | Kietz Tove | |
2023-01-31 | 09:00 - 11:30 | B518 | Market Communication and Branding | Kietz Tove | |
2023-02-07 | 09:00 - 11:30 | B518 | Market Communication and Branding | Kietz Tove | |
2023-02-14 | 09:00 - 11:30 | B518 | Market Communication and Branding | Kietz Tove | |
2023-02-28 | 09:00 - 11:30 | B518 | Market Communication and Branding | Kietz Tove | |
2023-03-07 | 09:30 - 12:00 | D4106 | Market Communication and Branding | Kietz Tove |