KP-2-102 (0) - Marketing in the CCS

• Media culture 2017 (media analysis) - Media economics
• Media culture 2018 (media analysis) - Media economics
• Cultural management 2015 - Cultural project management
• Cultural management 2016 - Cultural project management
• Cultural management 2017 - Cultural project management
• Cultural management 2018 - Cultural project management
• Cultural management 2019 - Business and innovation competence
• Cultural management 2020 - Business and innovation competence
• Cultural management 2021 (plan for year 2-4) - Business and innovation competence
• Cultural management 2021 (new) - Cultural entrepreneurship
• Cultural management 2022 - Cultural entrepreneurship
• Cultural management 2023 - Cultural entrepreneurship

• 3 (2023-01-01 to 2023-03-19)
• 4 (2023-03-20 to 2023-07-31)

Swedish

Compulsory

First

1

5 cr

The overall competence for the study unit is
marketing in the cultural

sector

SDG:s 4, 5, 8, 9 and 12

Knowledge

You know the basics of marketing

Skill

You know the industry's sales and marketing
methods

You can express yourself in text, marketing texts
and can

communicat to various stakeholders relevant to the
industry.

Approach

You are an alert and active actor and facilitator
between the artist,

the audience and the funders.

Practical and theoretical knowledge about
marketing and

marketing in the cultural sector. Emphasise on
municipalities,

visual art and theater. And also focus on branding
and marketing

research

We are working with marketing methods for the
cooperation we

have with kvareteret Vicgtoria

None - but the study unit is connected to the study
unit events management running simultaniously

None

The study unit is still being up-dated.

Tuten, Tracy L: Principles of Marketing for a
Digital Age
https://perlego.com/book/3271690/principles-of External link-
marketing-for-a-digital-age-pdf/?

utm_medium=share&utm_source=perlego&utm_campaign=s
hare-

book

material on itslearning

• Lectures - 30 hours
• Excursions and demonstrations - 10 hours
• Practical exercises - 10 hours
• Project- and production work/artistic activities - 40 hours
• Individual studies - 40 hours
• Internet-based studies - 0 hours
• Seminars - 5 hours

• Total workload of the course: 135 hours
• Of which autonomous studies: 135 hours
• Of which scheduled studies: 0 hours

Multiform education

• Exams (written-, oral-, home-)
• Essays, reports, productions and portfolio

To pass the course the student should pass the
following

examinations:

See Swedish description

Bäck Maria

Bäck Maria

https://arcada.itslearning.com/ External link

No limit (19 students enrolled)

12 months after course has ended

Se ARBS

Fler tillfällen bokas in för mars - maj

2022-12-16 to 2023-01-10

• Date of examination will be announced later - Exams
• Date will be announced later - Reports and productions
• Date will be announced later - Other assignments