Professional studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

The aim of the course is to give the student "hands
on knowledge" in analysing consumer behaviour and
to do survey studies

Learning outcomes

At the end of the course you are expected
to be able to...
- define principles for analysing consumer
- hands on carry out a small practical market
research tasks.

Course contents

Consumer behaviour theory
Principals of survey techniques
Data collection with SNAP and Frontpage
Data analyses with SPSS

Prerequisites and co-requisites

Recommended: Basics in Marketing

Additional information


Recommended or required reading

Statistisk verktygslåda- sammhällsvetenskaplig
orsaksanalys med kvantitativa metoder, Göran
Djurfeldt, Rolf Larsson and Ola Stjärnhagen,
Studentlittertur 2008, ISBN 978-91-44-04147-
6,selected parts according to examiners
Konsumentbeteende, Martin Evans, Ahmad Jamal and
Gordon Foxall, Liber 2006, ISBN 978-91-47-08800-3.

Study activities

  • Lectures - 20 hours
  • Practical exercises - 20 hours
  • Small-group work - 10 hours
  • Project- and production work/artistic activities - 40 hours
  • Individual studies - 43 hours


  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

The grade is determined based on 3 factors:

40% from examination
40% from the quantitative course assignment
20% from activity during the course

No mandatory attendance on lectures, but mandatory attendance
at FAZER 28.9. 10.00 am and at DAGMAR 10.10 at 8.15.


  • Hernberg Mervi
  • Mildén Peter


Mildén Peter

Group size

No limit

Assignments valid until

12 months after course has ended

The timetable of the course

Kursen startar den 30.8.2012

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Reports and productions

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