The course is included in these curricula and study modules
- Business administration 2018 (logistics) - Business insight management
- Business administration 2018 (marketing) - Business insight management
- Business administration 2018 (tourism) - Business insight management
- Business administration 2019 - Business insight management
- Business administration 2020 - Business insight management
- Business administration 2021 - Business insight management - advanced studies
- Business administration 2022 - Business insight management - advanced studies
- International business 2018 - Business insight management
- International business 2019 - Business insight management
- International business 2020 - Business insight management
- International business 2021 - Business insight management - advanced studies
- International business 2022 - Business insight management - advanced studies
The course takes place in period
1 (2022-08-01 to 2022-10-23)
Level/category
Professional studies
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
3
Total number of ECTS
5 cr
Competency aims
* Customer Insight Management
* CRM systems and data
* GDPR understanding
Learning outcomes
After completion of the course the student has
an understanding of customer insights
management and understands and can utilize
information stored in a CRM system. The student
is also knowledgeable in GDPR and its
implications for businesses.
Course contents
The course consists of lectures as well as
individual and group assignments.
Prerequisites and co-requisites
20 credits completed from the subject module.
Recommended or required reading
Published at course start.
Study activities
- Lectures - 21 hours
- Individual studies - 114 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Exams (written-, oral-, home-)
- Essays, reports, productions and portfolio
Assessment requirements
Detailed instructions will be provided at course
start.
Teacher
Broth Joacim
Examiner
Fabricius Susanna
Home page of the course
Group size
No limit (40 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2022-08-10 to 2022-08-25
Assessment methods
- Date of examination will be announced later - Exams
- 2020-02-10 - Reports and productions
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2022-09-01 | 08:30 - 11:00 | B518 | Analysing Customer Data | Broth Joacim | |
2022-09-09 | 08:30 - 11:00 | D4106 | Analysing Customer Data | We agreed that this lecture is only over ZOOM and not at campus. Join Zoom Meeting https://arcada.zoom.us/j/65161093279 | Broth Joacim |
2022-09-15 | 08:30 - 11:00 | D4109 | Analysing Customer Data | ZOOM- meeting Join Zoom Meeting https://arcada.zoom.us/j/69626257816 | Broth Joacim |
2022-09-23 | 13:00 - 15:30 | D4107-08 | Analysing Customer Data | Broth Joacim | |
2022-09-29 | 08:30 - 11:00 | B518 | Analysing Customer Data | Broth Joacim | |
2022-10-06 | 08:30 - 11:00 | D4106 | Analysing Customer Data | Broth Joacim | |
2022-10-13 | 08:30 - 11:00 | Analysing Customer Data | Join Zoom Meeting https://arcada.zoom.us/j/61726258349 | Broth Joacim | |
2022-10-18 | 13:00 - 15:30 | Analysing Customer Data | Exam ...digital on Itslearning | Broth Joacim | |
2022-11-18 | 12:00 - 14:30 | Analysing Customer Data | Re-exam 1 | Broth Joacim | |
2022-12-15 | 08:30 - 11:00 | Analysing Customer Data | Re-exam 2 | Broth Joacim |